App Showcase
App info
- App name: 75Me: 75 Day Reset Challenge
- Onboarding steps: 26
- Paywall type: No Free Trial - Hard Paywall
- Monthly installs: 60,000
- Monthly revenue: $90,000
- App category: health and fitness
What it does
This app facilitates a 75-day lifestyle and fitness reset challenge. It helps users track daily requirements like workouts, water intake, reading, and strict dieting. The core proposition is building mental toughness through unwavering daily consistency over a set period.
Where it shines
The app excels at building a sense of gravity and commitment. At 01:24, it layers in scientific backing from reputable journals to justify its methods. The peak moment occurs at 02:13, where users must physically press a digital fingerprint scanner to sign a "vow" of commitment. This interaction brilliantly transitions the user from casually browsing to actively opting into a difficult journey.
UX highlights
- The "Analysis Completed" screen at 01:00 visually compares the user's current habits to the average, immediately establishing a baseline for improvement.
- Custom permission warm-ups (00:23, 00:44) seamlessly blend into the minimalist aesthetic and provide clear, value-driven reasons to opt in.
- The "Pick Your Difficulty" flow at 01:38 gives users agency, allowing them to co-create their challenge by toggling specific rules on or off.
- Revealing the actual daily checklist (01:49) before the paywall demystifies the product and proves its value early on.
- The typography-heavy, pulsating transition screens (02:19) set a serious, almost cinematic tone that matches the intensity of the challenge.
Monetization & growth
The app relies heavily on a long, high-investment onboarding funnel to filter for highly motivated users. The paywall finally appears at 02:45, offering a hard choice between a yearly plan (with a stated 65% discount) and a weekly plan. There is no visible free trial, meaning the app banks entirely on the trust and commitment built during the extensive setup process.
Who it’s for
This is designed for individuals seeking a drastic, structured change in their habits and fitness levels. It appeals to users motivated by strict rules, self-discipline, and clear, non-negotiable daily checklists.
Notes & opportunities
The onboarding is notably long, spanning nearly three minutes and over 30 distinct steps. While this intentionally builds intent, it risks high early drop-off. Additionally, hitting the user with an in-app rating prompt at 02:06, before they have even seen the core product or paywall, feels premature and could cause friction.