Mental health voice memo apps
Average Revenue
371.6kAverage Installs
57.2kAverage Onboarding Steps
13.71Top App
CalmMost Common Paywall Type
Free Trial - Soft PaywallIn a world where prioritizing mental wellbeing is more important than ever, mental health and journaling apps have emerged as powerful tools for managing stress, anxiety, and personal growth. These apps transform your smartphone into a pocket companion for self-care, offering everything from guided meditations to cognitive behavioral therapy (CBT) exercises. Giants in the space like Calm have shown just how impactful—and successful—these digital tools can be, providing accessible support for millions seeking to improve their daily lives and find a moment of peace.
A look across the category reveals some fascinating trends. On average, users can expect to go through about 14 steps to get set up, a process designed to tailor the experience to their specific needs. This customization is key, as apps from the gamified self-care of Finch to the CBT-focused journaling of Clarity aim to provide a truly personal journey. The most common approach to business is the 'Free Trial - Soft Paywall' model, which allows users to explore the features before committing. This user-friendly strategy, combined with an average monthly revenue of over $370,000 per app, highlights a thriving market dedicated to making mental wellness accessible to all.
Featured apps
CalmSleep, Meditation, RelaxationView app
Headspace: Sleep & MeditationRelax, Stress & Anxiety ReliefView app
Finch: Self-Care PetDaily Journal & Habit TrackerView app
Daylio Journal - Mood TrackerPrivate Diary, Health, HabitsView app
Tiimo: To Do List & AI PlannerSchedule Structured Daily TaskView app
Aura: Meditation & Sleep, CBTMindfulness, Relaxation, CalmView app
Sleep Tracker & Sleep RecorderNight sounds recorder & AlarmView app
Slumber-Calm Stories for SleepFall Asleep in 5 MinutesView app
Dare: Panic & Anxiety ReliefPanic Attacks & AnxietyView app
TIDE: Sleep, Focus, MeditationCalm Sounds, Meditation,BreathView app
Fabulous: Daily Habit TrackerMorning Routines & ADHD HelpView app
Clarity: CBT Self Help JournalMood Tracker & Thought DiaryView app