Mob: Meal Planner and Recipes

$250k revenue, 4.2 rating

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Onboarding flow, Paywall & Inside the App

Watch the full screen-by-screen UX video of Mob: Meal Planner and Recipes with onboarding, paywall, and every core flow.

Splash screen for the Mob app, featuring a centered white brand logo against a solid black background.
Permissions prompt asking to allow Mob to track activity, with Ask App Not to Track and Allow buttons.
Mob app onboarding screen featuring a headline, a central product mockup of a recipe interface, and Get started and Log in buttons.
Onboarding screen asking who you are cooking for, with 'Just myself' selected and a Next button.
Onboarding screen displaying a social proof section with app store ratings and awards, a progress indicator, and a Show me how button.
Onboarding screen introducing personalized recipe recommendations, featuring a grid of food photos and a Continue button.
Onboarding screen asking about recent cooking habits, with a list of selectable options, the second option selected, and a Continue button.
Onboarding screen asking about weeknight cooking time, with the Under 20 minutes option selected and a Continue button.
Onboarding testimonial screen featuring user reviews from the community and a bottom Continue button.Unlock Pro
Onboarding preference selection screen asking what would make midweek meals better, with the More variety card selected and a Continue button.Unlock Pro
Onboarding screen highlighting weekly recipe variety with an image collage and a Continue button.Unlock Pro
Mob meal planning app onboarding screen highlighting recipe variety and expert chefs, with a progress bar, image grid, and Continue button.Unlock Pro
Meal type selection onboarding screen featuring a list of meal categories with Cook-ahead dinners selected and a Continue button.Unlock Pro
Mob onboarding screen featuring a progress bar, central branding, and the headline Recipes crafted by our expert chefs, just for you.Unlock Pro
Onboarding account creation screen featuring a progress bar, heading to save recipe recommendations, and three authentication buttons for Google, Apple, and email.Unlock Pro
Account creation form for Mob with pre-filled user details, social login buttons, an opt-out checkbox, and a Create account button.Unlock Pro
Onboarding screen requesting dietary preferences with None selected and a date of birth input, featuring a Continue button at the bottom.Unlock Pro
Onboarding screen featuring a centered app interface mockup for personalized recipes with a top progress bar and an I'm ready button.Unlock Pro
Subscription paywall for Mob offering a five-day free trial, with a progress bar and a Continue button.Unlock Pro
Paywall screen for the Mob app listing recipe benefits, a user testimonial, pricing details for an annual plan, and a Start your FREE trial button.Unlock Pro
Paywall subscription screen for the Mob app comparing annual and monthly plans, featuring a user testimonial and a Start your FREE trial button.Unlock Pro
Subscription paywall with an Apple in-app purchase modal displaying the Annual Premium plan at $59.99 per year and a side button confirmation.Unlock Pro
Paywall screen for the Mob meal planning app featuring annual and monthly subscription cards and a purchase success modal with an OK button.Unlock Pro
Loading screen for Mob meal planning app with a progress bar at 13 percent and text about expert chefs.Unlock Pro
Onboarding loading screen with text about cooking preferences, a checkmark icon, and a progress bar at twenty-five percent.Unlock Pro
Onboarding screen showing a cooking time preference of under 20 minutes with a checkmark, and a progress bar filled to thirty-eight percent.Unlock Pro
Onboarding screen displaying a user preference for more variety with a checkmark and a progress bar at 50%.Unlock Pro
Meal planning loading screen displaying progress at 63% with the text sorting your week of meals and breakfast, lunch and dinner.Unlock Pro
Loading screen for Mob meal planning app with a 75% progress bar and text about weekly new recipes.Unlock Pro
Loading screen displaying a progress bar at 88% and text indicating the addition of cook-ahead dinners.Unlock Pro
Loading screen featuring a centered logo, the heading Your recipes are ready, and a progress bar at 100% completion.Unlock Pro
Splash screen with a centered bold black Mob logo featuring a pill-shaped spoon icon on a plain white background.Unlock Pro
Recipe app notification opt-in screen displaying a preview card, dietary category tags, and Yes, remind me and Not now buttons.Unlock Pro
Permission request screen overlaying a dark background, asking users if Mob can send notifications with Allow and Don't Allow buttons.Unlock Pro
Recipe discovery home screen with a search bar, a grid of six category cards, and a featured dish of the day card.Unlock Pro
Recipe discovery feed with a search bar, filter row, collection carousel, and a vertical grid of recipe cards showing ratings and preparation times.Unlock Pro
Recipe filter modal bottom sheet displaying category, time, and dietary options with several selected filter tags and a Show 91 recipes button.Unlock Pro
Filter modal displaying dietary and nutritional categories with active options selected and a Show 8 recipes button.Unlock Pro
Recipe search screen displaying a top search bar, horizontal filter row, and a grid of healthy dinner recipe cards.Unlock Pro
Recipe detail screen for Gochujang Tofu Mince Rice Bowl with author info, rating, prep times, and a floating notification that it was added to your shopping list.Unlock Pro
Recipe sharing modal displaying a preview card for Gochujang Tofu Mince Rice Bowl and a row of sharing options.Unlock Pro
Recipe rating modal overlaying a Gochujang Tofu Mince Rice Bowl page, featuring a star rating, optional feedback input, and a Submit button.Unlock Pro
Instructional screen for the Gochujang Tofu Mince Rice Bowl detailing freezing, storing, and reheating steps, with a Write feedback button.Unlock Pro
Comments screen displaying user feedback on a recipe, featuring a vertical list of comments and an active input field with an open keyboard.Unlock Pro
Comments section for a recipe with a centered information modal explaining how comments work and a Close button.Unlock Pro
Recipe details screen for Gochujang Tofu Mince displaying metadata, an ingredients list with the Ingredients tab selected, and an Added to list button.Unlock Pro
Recipe adaptation modal displaying a grid of five customization cards with a beta tag and a feedback option below.Unlock Pro
Recipe modification modal displaying low calorie suggestions and ingredient substitution instructions for Gochujang Tofu Mince.Unlock Pro
Recipe ingredient substitution modal showing alternatives for firm tofu with cooking instructions and a disclaimer note.Unlock Pro
Recipe method screen showing step-by-step instructions with embedded ingredient pills and a cooking mode card for Gochujang Tofu Mince.Unlock Pro
Recipe cooking steps editor for a Gochujang Tofu Mince Rice Bowl with the Method tab selected and a progress indicator showing step one of six.Unlock Pro
Cooking instruction editor displaying step 6 of 6 for a recipe, with ingredient tags and a Done button.Unlock Pro
Recipe nutrition details screen for Gochujang Tofu Mince displaying calories, macronutrients, and user comments with an Add comment button.Unlock Pro
Recipe filter modal with tag-based dietary and time categories, with Veggie and Under 30 mins selected and a Show 8 recipes button.Unlock Pro
Content feed displaying a curated list of under 500 calorie dinner recipes with a hero header and bottom navigation.Unlock Pro
Recipe detail screen for Beet, Walnut & Poppy Seed Chicken Salad with prep tags and a toast notification confirming the recipe was saved.Unlock Pro
Ingredient search screen showing results for olive, an informational banner, and an active system keyboard.Unlock Pro
Recipe search screen with a search bar, filter tags including olive, and a two-column grid of recipe cards.Unlock Pro
Recipe detail screen for Sheet-Pan Greek Gnocchi featuring metadata, author info, and a floating notification confirming the item was added to your shopping list with a View button.Unlock Pro
Home screen displaying a recipe search bar, chef profile avatars, social recipe cards with ratings, and bottom navigation tabs with Discover selected.Unlock Pro
Recipe creator profile featuring a hero portrait, biography text, a popular recipes carousel, and a bottom navigation bar.Unlock Pro
User profile screen displaying Jodie Nixon's latest recipes in a vertical list with preparation times and dietary tags.Unlock Pro
Home screen featuring a search bar, recipe cards for snack ideas with ratings and prep times, and a bottom navigation bar.Unlock Pro
Recipe video feed displaying Curried Coconut Chicken and Rice with a bottom info card, save confirmation toast, and a four-tab bottom navigation bar.Unlock Pro
Recipe detail screen for Spicy Salmon Bowl with a hero photo, rating stats, attribute tags, user review, and a bottom navigation bar.Unlock Pro
Meal planning dashboard displaying recipes to cook, smart suggestions, and a shopping list with an add item input field.Unlock Pro
Meal planning dashboard with a list selector, recipe cards, smart suggestions carousel, shopping list input, and bottom navigation.Unlock Pro
Shopping list dashboard displaying categorized grocery items, a manual entry input, and a bottom navigation bar with the Shopping lists tab selected.Unlock Pro
Shopping list dashboard displaying a current list card titled Your First List with two recipes and an add button.Unlock Pro
Shopping list creation form with a modal overlay for naming a new list and an active keyboard.Unlock Pro
Empty state screen for the Weekend party recipe collection featuring a prompt to add recipes and three action cards.Unlock Pro
Batch cook recipe collection featuring an informational banner and horizontal scrolling cards for dishes like Garlicky Slow Roast Lamb.Unlock Pro
Recipe detail screen for Garlicky Slow Roast Lamb with a hero image, rating, serving variations, and a bottom notification toast confirming it was added to the shopping list.Unlock Pro
Shopping list dashboard categorized by food groups with a Weekend party plan selector and checkboxes for five items.Unlock Pro
Shopping list management menu with options to create, rename, clear, or delete the current list.Unlock Pro
Confirmation modal asking to clear all recipes from a shopping list, with Cancel and Clear buttons over a list management menu.Unlock Pro
Confirmation modal asking to delete a shopping list, with Cancel and Delete buttons over a shopping list management background.Unlock Pro
Saved recipes screen featuring an All Recipes collection card with seven recipes and a create collection button.Unlock Pro
Saved recipes screen featuring a create collection modal with the name Pasta and a Create button.Unlock Pro
Empty state screen for the pasta recipe category with a minimal white background and a Browse recipes button.Unlock Pro
Recipe search screen with a search bar, filter options, category carousel, and a two-column grid of recipe cards.Unlock Pro
Recipe search screen with a search bar, filter row showing a pasta tag, horizontal collection cards, and a vertical grid of recipe cards.Unlock Pro
Recipe detail screen for Sausage Gochujang Rigatoni featuring a hero image, cooking times, author info, and a bottom navigation bar.Unlock Pro
Collections modal overlay listing recipe folders with checkboxes and a Done button over a background recipe video.Unlock Pro
Recipe list feed displaying a hero image header and vertical cards with ratings, prep times, and dietary tags, plus a bottom navigation bar.Unlock Pro
Recipe collection management screen displaying a recipe list with a bottom modal overlay providing options to add or remove recipes.Unlock Pro
User profile settings screen displaying account details, a list of menu options, a logout button, and footer links.Unlock Pro
Settings screen for personal profile and preferences with measurement units, dietary requirements, and user information fields.Unlock Pro
Account deletion confirmation modal with a warning about permanent data loss, an empty text input for typing DELETE, and a disabled Submit button.Unlock Pro

About Mob: Meal Planner and Recipes

A comprehensive meal planning and recipe app featuring batch cooking guides, smart shopping lists, and curated weekly meal plans.

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