Herbi: Meal Planner + Recipes

$40k revenue, 4.5 rating

Struggle Identification
0:00 / 6:24

Onboarding flow, Paywall & Inside the App

Watch the full screen-by-screen UX video of Herbi: Meal Planner + Recipes with onboarding, paywall, and every core flow.

Herbi splash screen featuring a centered app icon with a green bubbly logo and colorful food illustrations on a white background.
Onboarding screen asking what users struggle with, featuring six selectable cards with two options selected and a Continue button.
Herbi onboarding screen asking the user to choose between automated or manual meal planning, featuring a recipe preview card for Pesto Chicken Bruschetta and a Continue button.
Herbi onboarding screen displaying a weekly meal plan preview with a selected automated planning option and a Continue button.
Herbi onboarding screen explaining recipe imports from social media, featuring a feature demonstration card and a Continue button.
Onboarding screen displaying imported TikTok recipes in a weekly meal plan with a shopping list summary and Continue button.
Herbi app onboarding screen displaying four value proposition cards highlighting user benefits and savings statistics, with a bottom Continue button.
Onboarding social proof screen featuring user testimonial cards from Herbi members and a bottom Continue button.
Onboarding screen displaying a country selection list inside a phone mockup, value proposition text, and a get started button.Unlock Pro
Onboarding country selection list with United States selected and a Continue button at the bottom.Unlock Pro
Store selection onboarding screen with a 3x3 grid of grocery stores, Walmart selected, and a Continue button.Unlock Pro
Onboarding screen for setting a weekly budget with a slider displaying $150 and a Continue button.Unlock Pro
Onboarding screen for selecting meal preferences with a grid of options and a Continue button.Unlock Pro
Dietary preferences onboarding screen with a selection grid, the None card selected, and a Continue button.Unlock Pro
Onboarding screen asking how many people the user is cooking for, featuring a counter set to 2 people with adjustment buttons and a Continue button.Unlock Pro
Onboarding screen asking which days to plan dinners for, displaying a day selection grid with five days selected and a Continue button.Unlock Pro
Onboarding screen to select food exclusions with a grid of common picks, the anchovies chip selected, and a continue button.Unlock Pro
Onboarding screen asking users to select available kitchen appliances, featuring interactive appliance illustrations and a Generate Plan button.Unlock Pro
Herbi app login screen featuring email and password fields, a primary Sign in button, and an Apple sign-in option.Unlock Pro
Account creation form with an email input filled, password fields, a Create account button, and an option to sign up with Apple.Unlock Pro
Herbi paywall screen offering a free trial with a value proposition list and a Continue for Free button.Unlock Pro
Onboarding trial reminder screen featuring a bell icon, a user testimonial card from Melissa D, and a Continue for Free button.Unlock Pro
Paywall screen detailing a free trial timeline and subscription plans, with the yearly plan selected and a Continue for Free button.Unlock Pro
App Store subscription confirmation modal showing Herbi Pro Yearly details and a free trial over a background trial explanation page.Unlock Pro
Paywall screen with a purchase success modal overlaid, a trial timeline, yearly and monthly subscription plans, and an OK button.Unlock Pro
Onboarding screen for selecting a weekly meal plan method, overlaid with a system notification permission modal containing Allow and Don't Allow buttons.Unlock Pro
Onboarding screen asking how to build this week's plan, featuring three vertically stacked interactive cards for automated, swipe-based, and recipe-based meal planning.Unlock Pro
Onboarding loading screen with a grocery bag illustration and a progress list showing the first of three steps completed.Unlock Pro
Subscription modal featuring a limited-time 25 percent discount, a countdown timer, yearly and monthly plans, and a claim offer button.Unlock Pro
App rating modal overlay asking if you are enjoying the app, featuring five empty stars, a Submit button, and a Cancel button.Unlock Pro
Feedback modal overlay requesting a review with a five-star rating and Write a Review button, displayed over a meal planning dashboard.Unlock Pro
Meal planning dashboard displaying a weekly schedule, budget tracker, shopping list card, and a vertical list of daily recipes.Unlock Pro
Educational modal explaining why the estimated weekly grocery cost is lower than the sum of individual meals, with a Got it! button.Unlock Pro
Recipe detail screen showing nutritional stats, ingredients for No Boil Marry Me Pasta, and a Swap this meal button.Unlock Pro
Recipe instructions screen showing a partial ingredient list, numbered cooking steps, and a Swap this meal button.Unlock Pro
Meal detail screen with nutritional stats and a bottom sheet modal offering options to use a saved recipe or generate something new.Unlock Pro
Recipe detail screen for Baked Salmon with nutritional stats, ingredients list, and a Swap this meal button.Unlock Pro
Recipe detail screen for Teriyaki Crispy Rice Salad featuring a video header, nutritional stats, and an ingredients list with a swap meal button.Unlock Pro
Weekly meal schedule editor listing daily meal cards with frequency controls, a drag-and-drop instruction tag, and a Save changes button.Unlock Pro
Weekly meal plan editor featuring a list of day-based meal cards with recipe titles, an empty slot for Wednesday, and a Save changes button.Unlock Pro
Weekly meal planner editor displaying a list of scheduled days with meal cards and an open modal for adding a meal to Wednesday.Unlock Pro
Grocery shopping list screen showing categorized produce items, completion progress, store details, and a bottom share button.Unlock Pro
Grocery shopping list with categorized items, an input field to add custom items, and a Share shopping list button.Unlock Pro
Shopping list for Walmart displaying produce items with a bottom share sheet overlay offering options like AirDrop and Mail.Unlock Pro
Weekly meal plan editor listing daily meal cards with quantity controls and a Save changes button.Unlock Pro
Saved recipes feed displaying Herbi's Recipes with a recipe card for Baked Salmon and a bottom navigation bar.Unlock Pro
Saved recipes dashboard with a My Recipes tab, an Add new recipe button, and a recipe card for Teriyaki Crispy Rice Salad.Unlock Pro
New recipe creation form with fields for photo upload, title, serving size, and tags, ending with a Save to My Recipes button.Unlock Pro
System permission modal in the Herbi app requesting full access to the photo library over a new recipe creation form.Unlock Pro
Photo and document picker interface featuring a grid of image thumbnails with the Photos tab selected and a bottom navigation bar.Unlock Pro
Image selection screen showing a bowl of salad with Cancel and Choose buttons at the bottom.Unlock Pro
Recipe editor form with a salad photo, title field, servings counter, tag cloud, and a Save to My Recipes button.Unlock Pro
Recipe editor form in the Herbi app with input fields for category tags, ingredients, method steps, and nutrition information, plus a save button.Unlock Pro
Recipe detail screen for Salad, displaying a photo, nutritional stats, Like and Not for me buttons, and an ingredients list.Unlock Pro
Saved recipes dashboard showing a vertical list of recipe cards with details, filter pills, and a button to add a new recipe.Unlock Pro
Saved recipes dashboard with a list of recipe cards and a bottom modal overlay to add recipes to a collection.Unlock Pro
Saved recipes view in the Herbi app with a modal dialog to name a new collection Salad and an active keyboard.Unlock Pro
Saved recipes dashboard with a list of recipe cards, filter chips, and an open Add to collection modal overlay at the bottom.Unlock Pro
Recipe dashboard displaying a saved recipe list with a centered delete confirmation modal and Cancel and Delete buttons.Unlock Pro
Settings screen displaying profile preferences such as country, budget, servings, and dietary needs with a bottom navigation bar.Unlock Pro
Country selection settings screen with a search bar, a list of countries with United States selected, and a Save button.Unlock Pro
Supermarket selection screen featuring a 3x3 grid of grocery store cards with Walmart selected and a Save button.Unlock Pro
Weekly budget modal showing one hundred fifty dollars with a horizontal slider and a save button.Unlock Pro
Form for selecting cook days with a grid of weekdays and weekends, showing five selected dinners and a Save button.Unlock Pro
Dietary needs selection screen with a grid of options including Veggie and Vegan, with the None option selected and a Save button.Unlock Pro
Kitchen appliances onboarding screen displaying a central illustration of cooking equipment with a Save button in the header.Unlock Pro
Dislikes form with an input field and a grid of common food pick tags, with the Anchovies tag selected and a Save button.Unlock Pro
Settings screen with grouped preference options, account management actions, and a bottom navigation bar.Unlock Pro
Settings screen displaying a sign out confirmation modal with Cancel and Sign out buttons over a list of account options.Unlock Pro

About Herbi: Meal Planner + Recipes

A meal planning app that generates personalized weekly dinner schedules, imports social media recipes, and creates organized supermarket shopping lists.

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