Flo Cycle & Period Tracker

$8M revenue, 4.7 rating

Welcome Screen
0:00 / 24:17

Onboarding flow, Paywall & Inside the App

Watch the full screen-by-screen UX video of Flo Cycle & Period Tracker with onboarding, paywall, and every core flow.

Splash screen for the Flo app featuring a centered white feather logo and brand name on a solid pink background.
Onboarding splash screen for the Flo health app with centered text reading Hello, I'm Flo against a white background decorated with scattered floral illustrations.
Onboarding screen highlighting the app as the number one female OB-GYN-recommended period and cycle tracker, surrounded by scattered floral illustrations.
Onboarding privacy consent screen for the Flo app with a top shield illustration, two selected checkboxes, and a Next button.
Flo onboarding name screen with the text field pre-filled with Julia, a Skip option, and a pink Continue button.
Flo onboarding screen displaying the brand logo and a personalized greeting.
Flo onboarding screen asking if the user is using the app for themselves, with Yes and No buttons.
Flo onboarding screen asking for birth year with 1999 selected in the vertical picker and a Next button at the bottom.
Onboarding survey screen asking how the user found out about the app, with a vertical list of discovery sources and a skip button.Unlock Pro
Permissions modal in the Flo app asking to track user activity across other apps and websites, with Allow and Ask App Not to Track buttons.Unlock Pro
Health app onboarding screen asking if you are pregnant, with three large selection buttons and a Log in link.Unlock Pro
Onboarding screen for a health app featuring top visual cards, a list of three fertility benefits, and a Start my journey button.Unlock Pro
Flo onboarding screen displaying social proof with user statistics and a Continue button.Unlock Pro
Onboarding testimonial screen displaying user reviews and a five-star rating summary with a Continue button at the bottom.Unlock Pro
Onboarding screen asking how the user is feeling, with the expanded card 'Excited to be on this journey!' selected and a Next button.Unlock Pro
Onboarding screen asking how soon the user wants to get pregnant, with two option cards and a Next button.Unlock Pro
Onboarding question asking how long you have been trying to get pregnant, with a selected answer card and a Next button.Unlock Pro
Flo onboarding screen highlighting fertility tracking benefits with a calendar widget, research statistics, and a Continue button.Unlock Pro
Flo onboarding screen asking if you try to conceive on your most fertile days, with the No option selected and a Next button.Unlock Pro
Onboarding question about period regularity with the Yes option selected, additional descriptive text, and a Next button.Unlock Pro
Onboarding screen introducing an expert Q&A feature with a simulated chat conversation and a Continue button.Unlock Pro
Onboarding content warning screen about sensitive health topics, with Continue and Skip buttons at the bottom.Unlock Pro
Onboarding screen asking if it is the user's first time trying to conceive, with a list of four response options and a skip button.Unlock Pro
Onboarding screen introducing the community feature with three discussion preview cards and a Continue button.Unlock Pro
Flo onboarding screen welcoming Julia with a cycle tracking illustration and a Continue button.Unlock Pro
Onboarding screen for the Flo period tracker featuring a monthly calendar with sample ovulation and period data, social proof, and an Add period dates button.Unlock Pro
Calendar date selection screen with March and April grids, displaying auto-filled dates and a Next button.Unlock Pro
Flo app onboarding screen with a white background and centered text about making predictions more accurate.Unlock Pro
Period tracking calendar form with previous month dates marked with pink checkmarks and a Next button.Unlock Pro
Flo onboarding questionnaire asking about birth control use in the last six months with a vertical list of selectable options and a skip button.Unlock Pro
Onboarding screen asking about reproductive health conditions with a vertical list of selectable cards and a skip option.Unlock Pro
Onboarding screen showing a fertility calculation message and social proof, with a Continue button.Unlock Pro
Notification permission priming screen for the Flo app, featuring a mock notification preview and a Continue button.Unlock Pro
Flo app system permission modal requesting notification access, featuring Don't Allow and Allow buttons with an instructional hint below.Unlock Pro
Onboarding screen asking about discharge and fertility, with the No option selected, an educational explanation, and a Next button.Unlock Pro
Onboarding screen highlighting fertility tracking features with three cards showing body signals, a headline about getting pregnant, and a Continue button.Unlock Pro
Onboarding screen introducing pregnancy tracking features with a preview card, informational text, and a Good to know button.Unlock Pro
Flo app onboarding screen featuring a grid of doctor profiles, explanatory text about a health check-in, and a Continue button.Unlock Pro
Onboarding feature announcement screen promoting Flo for Partners with benefit bullet points, an Invite my partner button, and an I'm not interested link.Unlock Pro
Flo for Partners onboarding screen displaying a pairing code and a Send pairing code button.Unlock Pro
Flo for Partners screen displaying a pairing code with instructions and an active system share sheet overlay.Unlock Pro
Onboarding screen introducing the Flo for Partners feature with a pairing code confirmation checklist and a Continue to my Flo button.Unlock Pro
Health app onboarding screen asking for height with a picker set to 5 ft 1 in and a Next button.Unlock Pro
Onboarding screen asking how much you weigh, featuring a weight picker displaying 57.3 kg and a Next button.Unlock Pro
Flo onboarding screen asking about supplement intake with three selectable cards, the No option selected, and a Next button.Unlock Pro
Onboarding question asking about pre-pregnancy checkups with the Not yet option selected and a Next button.Unlock Pro
Onboarding question about partner preparation for conception with the selected option highlighted and a Next button.Unlock Pro
Onboarding screen asking about diet quality, with the positive change option selected and a Next button.Unlock Pro
Onboarding questionnaire about conception sex with a list of selectable cards, featuring the selected question about orgasms and a Next button.Unlock Pro
Onboarding question about sleep improvement goals with four selectable options and a skip link.Unlock Pro
Health app onboarding screen promoting Apple Health integration, featuring an illustration with health icons and a Next button.Unlock Pro
Health permissions screen for the Flo app featuring categorized read and write data lists with toggle switches and Allow and Don't Allow buttons.Unlock Pro
Onboarding loading screen showing a circular progress indicator at 17 percent with the status message personalizing your experience.Unlock Pro
Health app onboarding loading screen with an illustration of hands holding a smartphone, a circular progress indicator at 28 percent, and the text Personalizing your experience.Unlock Pro
Health app onboarding loading screen featuring an illustration, personalization text, and a circular progress indicator at fifty-nine percent.Unlock Pro
Onboarding loading screen featuring an ISO 27001 security badge, a trust headline, and a circular progress indicator at ninety-eight percent.Unlock Pro
Onboarding comparison screen contrasting experiences without the app versus with the app, featuring a 33% higher chance to get pregnant claim and a Continue button.Unlock Pro
Onboarding screen featuring a bar chart comparing conception probability with and without the Flo app, with a Continue button.Unlock Pro
Flo onboarding screen displaying a personalized commitment statement and a central button with instructions to tap and hold the logo to commit.Unlock Pro
Onboarding welcome screen for the Flo app displaying a pink background with white welcome text and a central feather logo.Unlock Pro
Subscription paywall comparing yearly and family plans with a free trial toggle, featuring the yearly plan selected and a start trial button.Unlock Pro
Paywall screen offering three subscription plans, with the yearly plan selected and a Start 14-Day Free Trial button.Unlock Pro
iOS system subscription modal for Flo Premium showing a two-week free trial and annual pricing with a confirmation prompt at the bottom.Unlock Pro
Subscription confirmation modal with a success message and an OK button overlaid on a dark plan selection screen.Unlock Pro
Flo subscription success screen featuring a celebratory graphic, confirmation text, and a Let's go button.Unlock Pro
Promotional paywall featuring a central gift box illustration with text prompting the user to open it using the bottom button.Unlock Pro
Paywall screen offering a discounted annual subscription with a 33% off promotion, urgency text, and a Continue button.Unlock Pro
iOS subscription confirmation modal for Flo Premium displaying a price of $39.99 per year and a Confirm with Side Button action.Unlock Pro
Flo app onboarding completion screen with a greeting for Julia, an illustration, and a Show me! button.Unlock Pro
Paywall screen highlighting exclusive premium health insights, featuring overlapping feature cards and a Get started! button.Unlock Pro
Paywall screen promoting premium health articles with a content carousel, value proposition text, and a Get started button.Unlock Pro
Flo premium onboarding screen promoting partner connection with floating feature cards, a central illustration, and a Get started button.Unlock Pro
Paywall screen promoting the health report feature with a report preview card and a Get started! button.Unlock Pro
Flo sign-up screen featuring a social proof statistic and three authentication options at the bottom.Unlock Pro
Account sign-up form with the sign-up tab selected, a pre-filled email field, a password field, and a teal sign-up button.Unlock Pro
Loading screen in the Flo app featuring a centered progress indicator and the text Saving your details.Unlock Pro
Home screen of a period tracker app showing conception status, a calendar strip, a symptom logging card, and a bottom navigation bar.Unlock Pro
Health app dashboard featuring a top date picker, cycle status display, daily insights carousel, and a bottom search bar.Unlock Pro
Permission request modal asking to access motion and fitness activity, displayed over a health tracking dashboard with symptom icons and categories.Unlock Pro
Health tracking form with symptom selection, menstrual flow options, ovulation test logging, and an Apply button.Unlock Pro
Water intake settings screen featuring a daily goal picker wheel, container volume option, and a save button.Unlock Pro
Health tracking dashboard with metric cards for weight, basal temperature, and notes, featuring an Apply button at the bottom.Unlock Pro
Analytics screen displaying a line chart with grid lines and a highlighted data point on March 10, with a close button in the top left.Unlock Pro
Health tracking app dashboard showing a date picker, prediction update status, and an educational content carousel.Unlock Pro
Home screen showing a calendar strip, cycle status summary, daily insights carousel, and bottom navigation with the Today tab selected.Unlock Pro
Calendar date selection screen showing two consecutive month grids with logged health events and a Save button.Unlock Pro
Health tracking dashboard displaying a date header, horizontal symptom selector, and category cards for logging menstrual flow, ovulation tests, and sexual activity.Unlock Pro
Flo fertility prediction modal explaining that sex could lead to pregnancy in one day, accompanied by an educational disclaimer.Unlock Pro
Health tracking form asking if you had unprotected sex today, with Yes and No binary choice buttons at the bottom.Unlock Pro
Onboarding modal highlighting the benefits of logging sex with a list of two icon items, a swipe instruction, and a Start tracking button.Unlock Pro
Daily health logging form with symptom selection chips and category cards for tracking menstrual flow, ovulation tests, and sexual activity.Unlock Pro
Educational modal explaining conception facts with a swipe-up prompt and a Check it out button.Unlock Pro
Content feed about sex for pregnancy with a search bar, navigation cards, educational articles, and an FAQ list.Unlock Pro
Educational content screen in the Flo app featuring tips for conception sex, an OB-GYN review credit, and a successfully saved toast notification.Unlock Pro
Educational content feed about early pregnancy signs featuring symptom cards, infographics, and a chatbot interaction section with a Let's chat button.Unlock Pro
Educational modal explaining tender breasts as a pregnancy sign with a Log this symptom button.Unlock Pro
Educational modal featuring a Venn diagram comparing PMS and early pregnancy symptoms with an overlapping shared section.Unlock Pro
Chat screen in the Flo health app showing an introductory message from the health assistant and a Go on button.Unlock Pro
Chat screen with a late period information card and two selection options, with 'My period isn't due yet' selected and a Send button.Unlock Pro
Chat interface in the Flo app showing a health conversation, an expert collaboration card with Dr. Barbara Levy, and a Continue button.Unlock Pro
Educational article about late periods from the Flo app, featuring a medical review by Dr. Jenna Flanagan and an illustration of two pink alarm clocks.Unlock Pro
Dashboard in the Flo app showing early pregnancy sign information, a pregnancy mode promotion card, and community discussions.Unlock Pro
Symptom checker dashboard listing self-assessments for endometriosis, polycystic ovary syndrome, and uterine fibroids, with a medical disclaimer footer.Unlock Pro
Endometriosis educational dashboard showing an empty symptom tracking status and a checklist with a Check your symptoms button.Unlock Pro
Educational modal explaining endometriosis, with paragraphs covering symptoms, prevalence, causes, and treatment options.Unlock Pro
Flo chat screen presenting an endometriosis self-assessment card with expert collaboration details, a medical disclaimer, and an Understood action button.Unlock Pro
Informational onboarding screen for an endometriosis self-assessment with an anatomical illustration, explanatory text, and eligibility criteria.Unlock Pro
Flo chat screen for an endometriosis self-assessment, with a medical screening question, the No option selected, and a Send button.Unlock Pro
Flo health assessment chat concluding with a personalized message and a See report button at the bottom.Unlock Pro
Informational modal in the Flo app explaining symptom checker result categories like significant match, low match, no match, and no data.Unlock Pro
Informational screen explaining the Flo app Symptom Checker feature with a hero illustration and descriptive text about tracking health signals.Unlock Pro
Educational screen in the Flo app about menstrual cycle length with definitions, a dachshund illustration, and ACOG guidelines.Unlock Pro
Cycle history dashboard listing past menstrual cycles and current cycle status with color-coded legend indicators for period, fertile window, and ovulation.Unlock Pro
Cycle details dashboard displaying a summary card, symptom patterns section with a timeline, and a medical insight card at the bottom.Unlock Pro
Health tracking dashboard displaying current and previous cycle summaries, a symptom pattern insight card for acne, and a log previous cycles button.Unlock Pro
Health tracking dashboard displaying cycle details, a symptom timeline visualization, and a medical expert insight about acne.Unlock Pro
Educational screen about menstrual symptom patterns in the Flo app, featuring a magnifying glass illustration and explanatory text.Unlock Pro
Health tracking dashboard featuring a monthly calendar view, daily summary with symptoms and activities, and a daily insights carousel.Unlock Pro
Flo yearly calendar view displaying monthly grids for 2025 and 2026, with the Year tab selected and a close button.Unlock Pro
Flo content feed displaying educational articles on reproductive health, trending topics, and a bottom navigation bar with the Insights tab selected.Unlock Pro
Flo health content feed about early signs of pregnancy, featuring symptom cards, infographics, and a chatbot preview with a Let's chat button.Unlock Pro
Health article about genital cleaning products in the Flo app, featuring an author review credit and an illustrative hygiene comparison graphic.Unlock Pro
Medical expert profile in the Flo health app displaying Dr. Katharine Claire DeGeorge's credentials, biography, and a Try Flo today call to action.Unlock Pro
Expert profile page for Dr. Jennifer Lincoln displaying her bio and a vertical list of health articles with a Save for later button.Unlock Pro
Expert profile content feed for Dr. Jennifer Lincoln in the Flo app, displaying an article list about reproductive health and a saved confirmation toast notification.Unlock Pro
Video player in the Flo app featuring a medical expert, overlay text about fertility, and top progress and close controls.Unlock Pro
Article page about safe eating during pregnancy featuring an expert review section and a vertical list of related reading cards.Unlock Pro
Health article in the Flo app about dark chocolate during pregnancy, featuring an expert review and a close button.Unlock Pro
Notification screen displaying a new Secret Chats Rules card with a guidelines link and settings icon.Unlock Pro
Secret Chats Rules screen for the Flo health app displaying community guidelines, a hero illustration, and introductory text on a light background.Unlock Pro
Settings screen for health app reminders, organized into sections for secret chats, cycle, medication, and lifestyle with status toggles.Unlock Pro
Reminder settings screen featuring a toggle, reminder message configuration, and a time picker set to 10:00 AM.Unlock Pro
Text input form in the Flo app with a symptom logging prompt and a system keyboard.Unlock Pro
Bookmarks screen with saved health articles, stories, and expert topics organized into three distinct sections and a top-left close button.Unlock Pro
Community feed screen displaying discussion posts, engagement metrics, a search bar, and a bottom tab navigation bar.Unlock Pro
Community feed with a post about tracking cervical mucus, a personalized prompt, and a bottom modal overlay offering topic management options.Unlock Pro
Flo app community feed showing a hidden post confirmation with an Undo button and a user post about relationships.Unlock Pro
Interests onboarding screen listing reproductive health topics with heart toggle buttons and a horizontal tab filter.Unlock Pro
Settings screen with a confirmation modal overlay to block an interest journey, displaying Cancel and Block buttons.Unlock Pro
Community discussion thread about tracking cervical mucus for conception, with filter tabs, user posts, and a bottom text input area.Unlock Pro
Community discussion thread with a comment list, filter tabs, and a bottom modal action sheet containing Delete and Cancel buttons.Unlock Pro
Community discussion thread displaying user comments and a bottom action sheet modal with options to report or block.Unlock Pro
Community feed with a confirmation modal stating the team will check content against guidelines, featuring an OK button.Unlock Pro
New post editor screen with text input containing a draft message, an avatar, and a pink Post button.Unlock Pro
Category selection form listing options like trimesters and chit-chat, with the chit-chat option selected and a Done button at the bottom.Unlock Pro
Chat discussion screen showing an empty comments state with an illustration, filter tabs, and a bottom comment input bar.Unlock Pro
Content feed displaying community posts with filter tabs at the top, a sample post, and a New post action button.Unlock Pro
Community saved posts screen displaying a discussion thread card about tracking cervical mucus with a New post button and Saved tab selected.Unlock Pro
Empty state screen for user comments with a central illustration, search bar, top tabs, and a New post button.Unlock Pro
Flo messages inbox screen displaying a vertical list of health and wellness message threads with unread notification dots and bottom navigation.Unlock Pro
Chat interface in the Flo app showing a health insight prompt about logged symptoms and a Yes, please button.Unlock Pro
Flo app chat interface showing a health assistant message about logged stress and mood swings, with an OK button.Unlock Pro
Chat topic selection screen displaying a vertical list of health categories with descriptions and estimated durations, above a bottom illustration.Unlock Pro
Chat interface for the Flo health assistant discussing headaches, with automated greeting bubbles and a bottom button to continue.Unlock Pro
Partner invitation status screen showing the waiting state, code W5JLOT, a Resend the code button, and a Cancel invite button.Unlock Pro
Partner invitation screen in the Flo app showing a waiting status, an invitation code box, and an open iOS share sheet.Unlock Pro
Cycle tracker dashboard showing period status, a button to edit period dates, daily insight cards, and a search bar.Unlock Pro
Settings screen featuring an email confirmation alert, a family plan promotion, user profile information, and goal selection with Get pregnant selected.Unlock Pro
Email verification screen displaying the user address screensdesigntest@gmail.com, a warning icon, and a Resend email button.Unlock Pro
Paywall screen for the Flo app featuring a selected annual family plan and a Continue button.Unlock Pro
Flo profile settings screen displaying account management options and a list of premium feature toggles.Unlock Pro
Avatar creation screen displaying a large preview of a selected animal character, a color selection row, an avatar grid, and a Save button.Unlock Pro
Avatar customization screen with a success confirmation modal stating We have successfully saved your new avatar and a Got it button.Unlock Pro
Account details settings screen displaying the user email with a verified status indicator and an option to change the password.Unlock Pro
Email settings screen in the Flo app showing a verified address and a Change email button above the system keyboard.Unlock Pro
Password change form with fields for current and new passwords, a requirements list, and a disabled Change password button.Unlock Pro
Anonymous Mode feature introduction screen with a privacy illustration, explanation card, and a Use Anonymous Mode button.Unlock Pro
Educational modal explaining Anonymous Mode with a central illustration and a Use Anonymous Mode button.Unlock Pro
Permissions modal in the Flo app listing Anonymous Mode limitations, with an illustration, Privacy Policy link, and Confirm and Cancel buttons.Unlock Pro
Lifestyle settings screen displaying health and daily metric options with helper text in the Flo app.Unlock Pro
Confirmation dialog in the Flo app asking whether to switch to Track Cycle Mode, with Yes and No buttons.Unlock Pro
Health report preview screen showing cycle statistics and a Send or print button at the bottom.Unlock Pro
iOS share sheet displaying a PDF health report preview from the Flo app alongside app sharing options and system actions.Unlock Pro
Flo account security onboarding screen prompting users to set up a passcode or biometrics, featuring a central illustration and Get started button.Unlock Pro
Passcode entry form displaying four empty circles and a numeric keypad, prompting the user to enter a new passcode.Unlock Pro
Passcode confirmation screen featuring a close button, centered instruction text, four empty circular placeholders, and a bottom numeric keypad.Unlock Pro
Health analytics selection screen in the Flo app with a list of options including cycle length and a report for a doctor.Unlock Pro
Cycle length dashboard displaying average statistics, a visual chart of past periods, and an Add previous periods link.Unlock Pro
Period history dashboard listing past dates and average length, with a current period slider and an Add previous periods link.Unlock Pro
Empty state screen in the Flo health tracking app explaining that body patterns require logging for at least four cycles, with a Show an example link.Unlock Pro
Health event selection menu listing categories like Weight, Water, and Mood with a prompt to choose an event group to analyze.Unlock Pro
Health report document preview showing cycle and period length metrics, with a Send or print button at the bottom.Unlock Pro
Cycle and ovulation settings screen with configuration options for cycle length, period length, and luteal phase, alongside toggle switches and a numbered cycle sequence preview.Unlock Pro
Settings screen with a grouped list of configuration options including App design settings, Apple Health, Change language, and a Metric system toggle switch.Unlock Pro
App design settings screen comparing light and dark theme previews, with the light theme selected.Unlock Pro
App design settings screen comparing light and dark theme previews, with the dark theme selected and indicated by a checkmark.Unlock Pro
Permissions screen detailing steps to manage Apple Health access, featuring an instructional list and an Open Apple Health button.Unlock Pro
Language selection settings screen displaying a vertical list of languages with flags, with English (US) selected.Unlock Pro
Privacy settings screen featuring a list of data options and a bottom data protection card with a Learn more button.Unlock Pro
Privacy information screen in the Flo app explaining data security, featuring key privacy promises, navigation cards, a social proof banner, and an FAQ list.Unlock Pro
Flo privacy information modal explaining data security practices, encryption, and user control over health data.Unlock Pro
Help center article with instructions on how to export data, including a search bar and language selector.Unlock Pro
Help center screen for account management with a search bar and a vertical list of FAQ links about passwords, email updates, and account deletion.Unlock Pro
Privacy settings screen in the Flo app with toggles for tracking consent, health data processing, and security notification details.Unlock Pro
Account retention modal in the Flo app offering Anonymous Mode with three stacked action buttons.Unlock Pro
Account deletion survey screen in the Flo app displaying a vertical list of selectable reasons and a skip button.Unlock Pro
Privacy settings screen featuring options to change account details, manage consents, delete account, and view a user ID.Unlock Pro
Privacy settings screen featuring account data options, a data protection assurance card, and a user ID copy section in a dark theme.Unlock Pro

About Flo Cycle & Period Tracker

A comprehensive health tracking application for menstrual cycles, fertility, pregnancy, and perimenopause, featuring science-backed insights and symptom logging.

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