What it does
Write This is an AI-powered text generation app built around a chat interface. It allows users to leverage AI for various writing tasks, from composing emails to generating creative content. The app provides a set of pre-built prompts for common use cases and offers access to different AI models, including GPT-4 for subscribed users.
Where it shines
The app's primary strength is its direct and focused utility. It excels at quickly turning a user's intent into a tangible output. For instance, the flow for writing an email (00:09 - 00:25) is simple and effective. The user selects a prompt, provides minimal context, and receives a generated draft. The app also features a clean, categorized library of prompts (01:37), which helps users discover new ways to use the AI beyond simple Q&A.
UX highlights
- Locked Previews: Instead of just saying a feature is premium, the app generates the content and then locks the message bubble (00:55). This creates a powerful incentive to subscribe by showing the user exactly what they'll get.
- Suggested Follow-ups: After a user interacts with the AI, the app provides contextual, one-tap follow-up questions or actions (00:14, 01:51). This guides the conversation and reduces the effort needed to continue.
- Model Selection: The app gives users clear control over the AI model they are using, offering a choice between the faster GPT-3.5 and the smarter GPT-4 (02:18). This transparency caters to both casual users and power users.
- Minimalist Interface: The core chat interface is clean and uncluttered, focusing entirely on the conversation. There are no distracting elements, which keeps the user focused on their task.
Monetization & growth
The app employs an aggressive, multi-layered paywall strategy. A user's first interaction with a core feature triggers a paywall, often for a yearly subscription ($29.99/year at 00:28). If the user declines, subsequent attempts may trigger different offers, such as a weekly plan ($4.99/week at 01:02). Most notably, trying to dismiss a paywall can trigger a steep discount offer, such as 90% off (00:43), as a final attempt to convert the user. This dynamic funnel aims to capture users at various price points and commitment levels.
Who it’s for
This app is designed for individuals who need assistance with frequent writing tasks, such as professionals crafting emails, students brainstorming ideas, or marketers creating copy. It's also suitable for anyone curious about AI who wants a simple, mobile-first way to interact with models like ChatGPT. The pre-set prompts make it accessible to beginners who might not know what to ask.
Notes & opportunities
The immediate and repeated paywalls could feel overly aggressive to some users, potentially causing them to abandon the app before fully understanding its value. While the locked preview is effective, the user is gated before seeing a single complete, free example. Providing one or two free generations or a limited trial might improve initial engagement and build more trust before the hard sell.