What it does
BetterMen is a fitness app designed specifically for men, offering personalized workout and nutrition plans. Based on an extensive initial quiz, it tailors programs for goals like weight loss or muscle gain, accommodating workouts at home or in the gym. The app provides guided exercises, tracks progress, and includes specialized programs beyond general fitness, such as Kegel exercises.
Where it shines
BetterMen's strength lies in its comprehensive onboarding. The app invests nearly two minutes (00:04 - 01:54) in a detailed quiz that makes the user feel like their plan is truly bespoke. A standout moment is the interactive body map at 00:20, where users select focus areas and see muscle groups light up on a 3D model. This is a far more engaging and intuitive way to set goals than a simple checklist. Finally, the app smartly offers a 'Demo Workout' (02:37) to showcase its core functionality, a great tactic for converting users who are hesitant about the initial paywall.
UX highlights
- Visual Goal Setting: The interactive body map (00:20) provides immediate visual feedback, making goal selection feel tangible and exciting.
- Projected Outcomes: Before finalizing the plan, an animated graph (01:51) visualizes the user's potential 4-week weight loss, framing the value proposition clearly.
- Transparent Plan Building: The 'Creating Your Plan' screen (01:54) uses a checklist animation, reinforcing that the user's quiz answers are being actively used to build their program.
- Low-Friction Previews: Instead of locking all content, the app allows users to preview the list of exercises in a workout (03:57) and get details on specific movements (04:04) before starting.
- Contextual Demos: The 'Demo Workout' offer (02:37) is a smart, low-commitment way to let users experience the product's core loop before subscribing.
- Flexible Settings: The profile section (05:19) allows easy toggling between metric (kg/cm) and imperial (lbs/ft,in) units, catering to a global user base.
Monetization & growth
Monetization is introduced immediately after the personalized plan is created, with a soft paywall appearing at 02:03. The app presents multiple subscription tiers, including a lifetime option, and breaks down the price to a weekly cost to make it seem more affordable. The app uses multiple paywall triggers; for example, another one appears when the user tries to start a non-demo workout (03:03). An 'Exclusive Sign-Up Offer' with significant discounts is also shown later (05:13), possibly as a re-engagement tactic for users who have consistently bypassed earlier offers.
Who it’s for
This app is clearly targeted at men who are new to structured fitness or looking for a guided plan without the cost of a personal trainer. The detailed onboarding suggests it's for users who appreciate a data-driven, personalized approach. The inclusion of both gym and home workout options makes it versatile for individuals with different lifestyles and access to equipment. Specialized programs, like those for sexual health, indicate a focus on a broader definition of men's wellness.
Notes & opportunities
While the onboarding is thorough, it's also very long and could be a point of drop-off for less patient users. The immediate, un-warmed system permission prompts for notifications (00:05) and tracking (02:00) create moments of friction early in the experience. The app could benefit from adding warm-up screens to explain the value of enabling these permissions. Additionally, while the workout interface is clean, the process of quitting a workout (03:34) and then being asked to schedule a new one could be streamlined to get the user back into a routine more quickly.