What it does
WODProof is a specialized video recorder and timer built for the functional fitness and CrossFit community. The app allows athletes to accurately time and record their workouts, a common requirement for online competitions. It also offers a suite of training programs, personalized mobility sessions, and tools to connect with local gyms and track performance over time.
Where it shines
WODProof excels by deeply understanding and solving the specific problems of its niche audience. The integrated competition submission flow (05:36) is a prime example. It consolidates the clunky process of timing, recording, and uploading into a single, seamless experience. Another strong moment is the pre-recording checklist (03:11), which proactively helps users avoid technical issues like notifications or low storage, showing a thoughtful approach to ensuring a successful outcome. The app also offers robust personalization, such as AI-driven mobility tests (08:19) that generate tailored stretching routines.
UX highlights
- Contextual Timers: The app offers various timers (Stopwatch, Interval, Countdown) tailored to common workout formats like AMRAP and EMOM (01:40).
- Interactive Onboarding Tour: After subscribing, a guided tooltip tour (01:31) walks users through the main UI, teaching by doing rather than showing a passive video.
- Clear Trial Timeline: The paywall (01:13) uses a simple timeline to explain when the free trial ends and billing begins, building trust with transparent communication.
- Proactive Checklists: A checklist before recording (03:11) prepares the user for a perfect session, preventing common mobile recording frustrations.
- Integrated Device Connectivity: The app allows direct connection to fitness hardware like heart rate monitors and Concept2 rowers (02:01), enriching the recorded data.
- AI-Generated Highlights: As shown in the onboarding tour (05:19), the app can create AI-generated highlight clips from workout videos, providing users with easily shareable content.
Monetization & growth
The app uses a mandatory free trial model. Users must sign up and start a trial to access any features. The paywall is presented after a personalization quiz, framing the subscription as the final step to unlocking a custom experience. The pricing screen (01:13) clearly presents both annual and monthly options. A "Refer a friend with a 30% discount!" button is prominently displayed on the main dashboard (03:42), indicating a focus on word-of-mouth growth.
Who it’s for
WODProof is clearly designed for serious functional fitness athletes and CrossFit competitors. The language, features, and integrations are all tailored to this community. Its primary use case is for athletes participating in online qualifiers (like the CrossFit Open) who need a reliable way to record and submit video proof of their performance. Secondary users include everyday athletes looking for structured training programs and advanced workout tracking tools.
Notes & opportunities
The onboarding flow is quite long and has high friction, requiring sign-up, a multi-step quiz, and subscription before the user sees the core app. While this likely filters for highly motivated users, it may deter casual explorers. Introducing a limited "guest mode" to try the timer could improve top-of-funnel conversion. Additionally, while the app presents many live competitions (05:37), the ability to manually enter qualifier details (05:48) for an unlisted event is a crucial feature that could be highlighted more prominently.