WNBA: Live Games & Scores

What it does

The official WNBA app serves as the central hub for fans to follow the league. It provides real-time scores, detailed game statistics, upcoming schedules, and team standings. The app also functions as a media portal, offering news articles, video highlights, and access to the WNBA League Pass subscription for streaming live games.

Where it shines

The app excels by blending information delivery with modern, engaging content formats. The home screen immediately presents timely content through a social media-style "Stories" carousel (01:21), offering quick, tappable video recaps. Another standout is the deeply integrated All-Star voting system (00:41), which transforms the app from a passive news reader into an interactive tool for fan participation. Finally, the thoughtful inclusion of a "Hide Scores" toggle (02:35) shows a keen understanding of fan needs, allowing users to browse schedules without spoilers.

UX highlights

Content-first Home Screen: The main screen prioritizes a mix of live game data, story highlights, and a scrollable feed of news and videos, making it easy to see what's happening at a glance.
Layered Game Details: Tapping a game (00:20) reveals a tabbed interface with a Summary, Box Score, and Play-by-Play, providing progressive disclosure of information from high-level to granular.
Intuitive Voting Interface: The All-Star voting flow uses a visual basketball court diagram (00:46) for position selection, making a potentially complex process feel fun and intuitive.
Clean Data Visualization: The Standings (04:23) and Stats (04:54) pages use clean, high-contrast tables that are easy to read and scan on mobile.
Spoiler-Free Browsing: The ability to hide scores on the schedule page (02:35) is a user-centric feature that caters to fans watching games on delay.
Comprehensive 'More' Section: The final tab (04:47) neatly organizes deeper league content like player bios, team pages, and transaction histories, keeping the primary navigation focused on core tasks.

Monetization & growth

Monetization is centered around the WNBA League Pass. The app uses several soft paywalls to encourage subscriptions. For example, when trying to view more ways to watch a game (00:23), a prompt appears to "Subscribe to League Pass." A more direct offer is presented in a full-screen modal (02:03) which clearly outlines the Annual ($34.99/year) and Monthly ($12.99/month) plans. This offer is also accessible via banners on the home screen and in the video section, ensuring multiple touchpoints without being overly intrusive. There is no free trial mentioned in the visible flows.

Who it’s for

This app is built for dedicated WNBA fans. It serves both the casual follower who wants to quickly check scores and the die-hard enthusiast who wants to dive deep into player stats, watch game recaps, and stream live games. The inclusion of interactive features like All-Star voting and modern content formats also suggests an aim to engage a younger, more digitally-native audience familiar with social media platforms.

Notes & opportunities

The app is well-structured and packed with features. However, the initial launch presents a series of four permission and consent pop-ups in a row (00:02 - 00:17), which could feel slightly overwhelming. Spacing these requests or providing more context before each one could create a smoother first impression. Additionally, while the content is rich, some navigation paths, like finding historical transactions (05:42), require several taps through the 'More' menu and could potentially be surfaced more directly.