Wellthly-Feel Heart Rhythm

What it does

Wellthly is a mobile health app positioned as a comprehensive tool for monitoring vital signs. Its core claim is the ability to measure heart rate, heart rate variability (HRV), blood pressure, and blood oxygen using only the phone's camera. Beyond measurements, the app offers a dashboard to track these metrics over time, a medication reminder system, and a library of health articles and recipes.

Where it shines

Despite a rocky start, the app's core measurement interface is clean and focused. During the heart rate test (01:05), the UI provides clear, step-by-step instructions and live feedback, guiding the user through the process effectively. The final results screen (02:05) presents the data clearly with a normal range for context, immediately delivering on its primary promise. Additionally, the medication reminder setup (05:37) is straightforward, allowing users to quickly input drug names, dosages, and schedules.

UX highlights

Guided Measurement: The heart rate measurement process (01:05) uses a circular progress bar and changing text prompts to keep the user engaged and informed.
Data Visualization: The blood pressure distribution chart (00:23) provides a simple, visual way to track trends over time, with color-coded dots representing different readings.
Structured Content: The main dashboard (02:56) is organized into clear cards for different functions like 'Record', 'Blood Pressure', and 'Recommended Reading', making navigation intuitive.
Personalized Context: After the personalization quiz (01:46), the final heart rate result at 02:05 is contextualized with a 'Normal for Female age 25' label, making the data more meaningful.
In-App Rating Prompt: The app uses a custom, friendly prompt (02:07) with emojis to ask for feedback before triggering the official App Store rating request, a common strategy to filter feedback.
Comprehensive Medication Logging: The medication setup flow (05:44) allows for detailed input, including drug type, name, dosage, and optional remarks, covering most common use cases.

Monetization & growth

The app employs a very aggressive and somewhat confusing monetization strategy. The user encounters multiple paywalls during their first few minutes. The first appears at 00:30, even before the app has demonstrated any value. Another paywall is shown at 01:57 immediately after the first heart rate measurement. There is no free trial offered. The pricing itself can be misleading; one offer at 00:48 advertises a $0.99 weekly plan that the App Store prompt reveals renews at $9.99/week. Later, the app presents a timed special offer (02:43) to create urgency.

Who it’s for

Wellthly targets individuals who want a convenient, all-in-one tool for tracking basic health metrics without needing external hardware. Its feature set, including heart rate monitoring, blood pressure logging, and medication reminders, suggests it's aimed at users proactively managing their cardiovascular health or those with existing conditions who need to keep regular logs for themselves or their doctors. The inclusion of recipes and articles broadens its appeal to a general health-conscious audience.

Notes & opportunities

The app's credibility is significantly undermined by its aggressive monetization and the presence of disruptive third-party ads (seen at 02:30 and 04:15). A user seeking a trustworthy health tool may be put off by this. The claim of measuring blood pressure and blood sugar via camera is highly questionable and not scientifically validated for smartphones, which could mislead users. Streamlining the onboarding to a single, clear paywall after the initial value demonstration could build more trust and potentially improve long-term conversion.