Wellmy - Heart Rate Monitor

What it does

Wellmy is a mobile health app that transforms a smartphone's camera into a vital signs monitor. Users can measure their heart rate, blood pressure, and other metrics by placing a finger on the camera. The app then provides a health score, tracks trends over time, and offers an AI assistant to interpret the data and suggest wellness activities like guided breathing.

Where it shines

The app excels at making data collection feel personal and engaging. The "Analyzing heart health factors..." screen during onboarding (02:17) uses fun, animated comparisons to make waiting enjoyable. The core measurement process (from 03:07) is straightforward, with clear instructions and a visual countdown. The final dashboard (04:37) is clean and uses progressive disclosure, allowing users to tap "More" (04:45) to see details without leaving the main view.

UX highlights

The onboarding uses a feature carousel (00:24) with animated icons to quickly communicate value propositions.
The AI assistant (05:36) provides pre-written prompts, reducing the cognitive load for users who are unsure of what to ask.
A dedicated "4-7-8 Breathing" tool (06:29) uses a simple, intuitive circular UI to guide users through a relaxation exercise.
The statistics page offers both "Today" and "All Time" views (05:12), catering to both immediate feedback and long-term trend analysis.
Profile editing (08:25) is clear and allows users to easily update the personal data that powers the app's insights.
The app gives clear instructions with a video overlay (03:07) on how to properly use the camera for measurement.

Monetization & growth

The app presents a hard paywall early in the onboarding sequence (00:51). It encourages conversion by offering a prominent free trial, which is activated via an interactive toggle switch. The pricing for the yearly plan is broken down into a smaller weekly cost to anchor the value and make it seem more affordable compared to the weekly plan. The user must subscribe to proceed, indicating a "subscribe-to-use" model.

Who it’s for

The app appears to be for health-conscious individuals who want a convenient way to monitor key vitals without dedicated hardware. It's also suitable for users who are curious about their health data but may need guidance, as evidenced by the AI assistant and detailed explanations for each metric. Its simple interface makes it accessible to a broad, non-technical audience.

Notes & opportunities

The onboarding is quite long and requires a subscription commitment before the user can try the core measurement feature. This might cause some user drop-off. Allowing one free measurement before hitting the paywall could improve conversion by demonstrating the app's "magic" upfront. The transition from the clean in-app UI to the standard App Store subscription sheet (01:08) is a bit abrupt and could be smoothed out.