What it does
Visorando is a comprehensive tool for outdoor enthusiasts. The app allows users to find pre-made routes for activities like hiking and biking, record their own tracks using GPS, and manually plan new routes from scratch directly on a map. It includes features for offline maps, location sharing, and detailed track analysis.
Where it shines
Visorando's strength lies in its powerful and flexible route creation tools. The Walking Route Planner (04:17) is particularly effective, allowing users to drop precise points on a map to build a custom trail. The app provides immediate feedback on distance as the route is created. The track recording feature (01:46) is also robust, offering clear metrics, different map layers, and the ability to add waypoints on the fly (02:51).
UX highlights
- Direct functionality: The app drops users directly into its core search function after a quick onboarding (00:33), prioritizing utility over lengthy tutorials.
- Layered filtering: The search interface starts simple but allows users to access "More criteria" (00:51) for detailed filtering, catering to both casual and power users.
- Clear map overlays: During track recording, coach marks briefly appear to explain key functions like map layers and sharing without being intrusive (01:51).
- Comprehensive track summaries: After recording or planning a route, the summary screen (03:07) provides a wealth of data, including distance, duration, elevation changes, and map views.
- Multi-functional side menu: The main navigation is handled through a clean side menu (01:44) that provides quick access to all major features like recording, planning, and saved tracks.
- Contextual action menus: Tapping the three-dot icon on a saved track's detail page (03:16) reveals relevant actions like Edit, Add to folder, and Delete.
Monetization & growth
The monetization strategy is introduced immediately during onboarding (00:01), where the benefits of the premium "Visorando Club" are listed to encourage sign-ups. While the user in this video is on a trial, the Subscriptions screen (07:35) clearly outlines the features unlocked with a paid plan, such as access to various topographic maps and advanced features like real-time location sharing. The app doesn't use aggressive paywalls after onboarding, instead integrating the subscription benefits into the core experience.
Who it’s for
This app is designed for serious hikers, cyclists, and outdoor adventurers who need more than basic GPS tracking. It's ideal for users who want to plan custom routes in detail, record their own adventures with precision, and manage a library of tracks. The robust feature set suggests a target audience that values detailed preparation and analysis for their outdoor activities.
Notes & opportunities
The search function returned "No result" multiple times (01:01, 01:08) even with broad criteria, which could be a point of frustration for new users. The initial onboarding also requires email verification but then logs the user in automatically, which might cause some confusion about whether they need to check their email or not. Clarifying this step could improve the initial experience.