What it does
Visify is an AI-powered photo and video editing suite designed to enhance, restore, and creatively transform user media. Its core features include improving image resolution, colorizing black-and-white photos, generating age-progression videos, and applying artistic filters. The app also offers advanced tools like AI-powered object removal and background replacement, allowing users to manipulate their images in complex ways with simple inputs.
Where it shines
Visify excels at demonstrating its powerful AI capabilities in a tangible, interactive way. The onboarding flow is a prime example, using a series of before-and-after sliders (00:31, 00:42) that invite the user to participate in the reveal. This makes the value feel earned and discovered. Another standout moment is the AI background replacement tool (03:15), which quickly generates multiple high-quality, context-aware backgrounds, showing the creative potential of the app. Finally, the photo restoration and colorization feature (06:50) provides a genuinely impressive transformation, turning an old, faded portrait into a vibrant, clear image.
UX highlights
- The app uses interactive sliders extensively, allowing users to control the reveal of 'before' and 'after' states, making the value demonstration more engaging.
- Clear, instructional tooltips like 'Move the slider' (00:32) and 'Select area to remove objects' (04:45) guide the user through new features effectively.
- The home screen (01:45) uses a combination of carousels and large cards to showcase different AI tools, balancing discovery with clear navigation.
- Loading screens provide useful context, such as 'Bear with us! Our AI is busy transforming your photo...' (02:44), managing user expectations during processing.
- The social proof screen during onboarding (00:57) is dynamic, with scrolling testimonials that create a sense of a large, active user base.
- The app cleanly separates its tools into categories like 'AI Videos,' 'Magic Tools,' and 'AI Photos,' making it easy for users to find the specific function they need.
Monetization & growth
Visify presents a soft paywall at the end of its initial onboarding sequence (01:24). The paywall offers a free trial, which the user can enable with a toggle. It clearly presents two subscription tiers: a weekly plan and a heavily discounted yearly plan, using framing like '$0.95 per week' and '-90% OFF' to make the annual option more attractive. The subscription is required to access the app's core functionality, as demonstrated by the user subscribing to proceed to the main interface. The app also includes an in-app rating prompt (01:14) to encourage positive App Store reviews.
Who it’s for
Visify is for casual users looking to breathe new life into their photos and videos without needing professional editing skills. This includes people wanting to restore old family photos, create fun social media content like age-progression videos, or experiment with creative AI filters and avatars. The simple, guided interface suggests it's aimed at a broad audience that values powerful results from easy-to-use tools.
Notes & opportunities
The app's onboarding is strong but could be improved by adding warm-up screens for its initial permission requests for tracking and photos. The current flow presents the stark system prompts immediately, which can be jarring. While the AI tools are powerful, the processing time for some features is significant (e.g., an estimated 5 minutes at 02:45). Communicating progress more granularly or offering a notification when complete could improve this waiting experience.