Tone AI: Pilates & Workouts

What it does

Tone AI is a fitness app designed for women, focusing on pilates, yoga, and at-home workouts. The core promise is a highly personalized fitness journey. The app uses an extensive onboarding quiz to gather information about a user's goals, current fitness level, body type, and preferences, then generates a custom weekly workout plan.

Where it shines

The app's greatest strength is its deep and engaging onboarding process. By asking a long series of questions, from preferred exercise times (00:39) to visual representations of body types (00:58), it makes the user feel that the resulting plan will be truly bespoke. This journey culminates in a satisfying "Creating your custom plan..." animation (02:21), which reinforces the value of the information provided and builds anticipation for the final workout schedule.

UX highlights

Progressive Disclosure: A persistent progress bar at the top of the screen during the quiz (starting at 00:38) effectively manages user expectations through the long sequence.
Visual Questionnaires: Instead of relying solely on text, the app uses images for questions about current and desired body types (01:00), making the choices more intuitive.
Benefit-Oriented Permissions: The notification permission request at 00:42 is framed as a tool to "Set your daily reminder to do pilates," directly linking the request to a user benefit.
Immediate Confirmation: After the user sets their height (01:15) or weight (01:27), a green "Confirmed" button with a checkmark provides instant, positive feedback.
Clear Workout Structure: The final plan screen (02:29) is well-organized, with a daily tab navigation that lets users easily preview the exercises for each day of the week.

Monetization & growth

Tone AI employs a hard paywall strategy. After the user invests considerable time in the onboarding quiz and gets a glimpse of their personalized plan, they are directed to a paywall (02:47) to unlock full access. The paywall itself uses social proof, featuring a carousel of user testimonials. It presents two clear subscription options: weekly and yearly access. Interestingly, the app also uses a bold growth tactic by prompting for an App Store rating (02:10) immediately after the quiz is finished, capitalizing on the user's high-intent moment.

Who it’s for

The app is clearly targeted at women who are looking for a structured, guided approach to at-home fitness, particularly pilates and toning exercises. It appeals to users who value personalization and are willing to provide detailed information in exchange for a tailored plan. The friendly, pink-heavy UI and emphasis on goals like "Feel more confident" suggest it's for those motivated by both physical results and mental well-being.

Notes & opportunities

The onboarding flow is very long, which could be a significant drop-off point for less motivated users. While the progress bar helps, the sheer number of steps is a risk. The transition from the generated plan to the paywall is abrupt. The app shows the workout list, but any interaction seems to lead to the paywall, which could feel like a bait-and-switch. A clearer preview or a limited free workout might build more trust before asking for payment.