Tone AI: Pilates & Workouts

What it does

Tone AI is a mobile fitness app designed to create personalized pilates and wellness plans. It guides users through a detailed questionnaire about their fitness goals, lifestyle, body type, and preferences. Based on this data, the app generates a structured, multi-week workout program with daily exercises, aiming to provide a customized at-home fitness journey.

Where it shines

The app's greatest strength lies in its comprehensive onboarding quiz. It masterfully breaks down a long data collection process into manageable, themed sections like 'Goal' and 'Body' (00:48, 00:58). This structure, combined with a persistent progress bar, keeps the user engaged. The use of clear, visual options for questions, such as selecting a body type from photos (01:02), makes the process feel intuitive and less clinical. Finally, the 'Building your plan...' animation (02:21) provides a satisfying payoff, making the personalization feel tangible and earned.

UX highlights

Progressive Disclosure: The quiz starts with low-commitment questions about goals before asking for more personal data like age and weight, building trust gradually.
Visual Feedback: Tapping 'Confirm' after entering data like height (01:15) triggers a satisfying state change, turning the button green with a checkmark. This micro-interaction turns data entry into a series of small victories.
Clear Information Architecture: The final workout plan (02:29) is neatly organized by day, with each day having a specific focus like 'Core Foundations' or 'Spine Mobility'. This makes the program easy to understand at a glance.
Themed Carousels: The initial onboarding uses a series of inspirational screens (00:13) that function as a feature carousel, setting a positive and motivational tone from the start.
Contextual Loading Screens: Instead of a generic spinner, loading moments are used to display value-driven messages like 'Setting things up...' (00:25), which keeps the user informed and reinforces the app's purpose.

Monetization & growth

Tone AI employs a hard paywall strategy. After the user invests significant time and effort into the detailed personalization quiz, the app generates and briefly shows a preview of their custom plan (02:29). However, to access and use this plan, the user must subscribe. The paywall screen (02:47) features social proof with user testimonials and lists the key benefits of a premium subscription. It presents two simple subscription options, weekly and yearly, with no free trial offered.

Who it’s for

The app appears to be targeted primarily at women who are looking for a structured, guided approach to at-home fitness, specifically focusing on pilates, yoga, and toning exercises. The extensive personalization suggests it's for users who are tired of generic workout apps and want a plan that feels tailored to their specific body, goals, and schedule. The 'Beginner' option (01:49) indicates it's accessible to newcomers, while the focus on short sessions (01:56) appeals to those with busy lifestyles.

Notes & opportunities

The onboarding flow is very long, which could lead to high drop-off rates despite its quality. The app gates 100% of its value behind the quiz and the subsequent paywall; there is no opportunity to browse or sample workouts beforehand. While this builds investment, it might deter users who prefer to explore an app before committing time or money. Adding a single sample workout or a more detailed preview of the plan's structure before the paywall could potentially improve conversion by demonstrating value more explicitly.