App Showcase: The Dyrt

What it does

The Dyrt is a robust platform for campers, RVers, and outdoor enthusiasts. Its primary function is to help users discover, review, and book campsites across the United States. The app offers extensive search filters, offline maps, and a powerful road trip planner that automatically finds campgrounds along a route.

Where it shines

The Dyrt excels in its depth of information and community-driven content. The campground detail screens (01:25) are packed with user photos, reviews, and detailed amenity lists, providing a comprehensive picture of each location. The road trip planner (06:21) is another standout feature, allowing users to build complex itineraries with specific preferences for drive time, budget, and vehicle type. The app's PRO features, like offline maps (05:27) and alerts for sold-out sites (10:22), address real pain points for serious campers.

UX highlights

• Layered Map Data: The map interface allows users to overlay various data layers like public lands (BLM, USFS) and cell service coverage (05:28), making it a powerful tool for finding dispersed and off-grid camping.
• Contextual Actions: On campground pages, actions like "Save" (01:52) and "Add Review" (01:26) are clearly presented, encouraging user interaction and content contribution.
• Granular Filtering: The search filters (05:00) are extensive, covering everything from site type and amenities to pro-specific categories like dump stations and overnight parking.
• Saved Lists: The ability to save campgrounds into custom lists (01:56) makes organizing potential trip destinations simple and intuitive.
• On-Brand Micro-Animations: The app uses charming, thematic animations, like the RV driving during a loading state (00:14), which adds a layer of personality to the experience.
• Direct Contribution: The app makes it easy for users to contribute, whether it's by suggesting an edit to a listing (03:02) or adding a new location entirely (09:27).

Monetization & growth

The Dyrt puts its PRO subscription front and center with a paywall-first onboarding flow (00:07). The app offers a 7-day free trial for its annual plan, clearly listing the key benefits like offline maps and a free camping filter. Throughout the app, PRO features are marked with a small orange badge, consistently reminding free users of the value of upgrading. Growth is heavily driven by its community; the app gamifies contributions through a contest and leaderboard system (03:28) to encourage a steady stream of user-generated reviews and photos.

Who it’s for

The Dyrt is designed for a wide range of campers, from weekend tent campers to full-time RVers. Its detailed listings and booking capabilities appeal to those who prefer established campgrounds with amenities. However, its powerful map layers and offline functionality make it indispensable for adventurous users seeking free, dispersed camping on public lands. The trip planner is particularly useful for anyone planning a multi-day road trip.

Notes & opportunities

The app is incredibly feature-rich, which can be slightly overwhelming initially. The post-onboarding feature checklist (01:12) is a good attempt to mitigate this, but some users might still need more guidance. The process of adding a custom stop to a road trip (07:49) involves several steps and could be streamlined. While the community content is a strength, ensuring the accuracy and freshness of user-suggested edits (03:02) is a key challenge for maintaining trust.