What it does
STRNG is a fitness and nutrition app designed to create highly personalized workout and meal plans. It guides users through an initial setup to define their goals, experience level, and preferences, then generates a structured daily and weekly schedule. The app features a large library of individual exercises, guided workouts, multi-week programs, and healthy recipes to support the user's fitness journey.
Where it shines
The app excels at creating a structured yet flexible fitness environment. After a detailed onboarding quiz, it presents a clear daily dashboard (02:24) showing the user exactly what to do. The workout player itself is robust, allowing users to log reps and weight, but its standout feature is the ability to swap exercises on the fly (02:45). This practical touch acknowledges that users may have equipment limitations or preferences. Furthermore, the app elegantly separates prescribed plans from exploratory content. The 'Move' section (06:03) offers a rich library of guides, workouts, and classes for users who want variety beyond their daily schedule.
UX highlights
- Password Validation Tooltip: During sign-up, a helpful tooltip appears (00:21) with real-time validation for password requirements, reducing errors and frustration.
- Clear Onboarding Progress: The app uses a multi-step indicator after payment (01:08) to show the user exactly where they are in the personalization process, managing expectations well.
- In-Workout Flexibility: The ability to swap an exercise (02:45) without leaving the workout player is a thoughtful feature that adds practical value.
- Multi-Level Content Navigation: The app neatly separates the daily plan from its extensive content library, catering to users who want guidance and those who want to explore.
- Comprehensive Recipe Details: Recipe screens (05:01) are well-structured, providing macronutrient breakdowns, adjustable serving sizes, and separate tabs for ingredients and method.
- Visual Progress Tracking: The progress section (10:46) allows users to log photos alongside weight entries, offering a more holistic view of their transformation than numbers alone.
Monetization & growth
STRNG employs a hard paywall strategy, requiring users to subscribe before accessing any part of the app. The flow moves directly from account creation to a subscription screen (00:33). It presents two clear options: a monthly plan with a 1-week free trial and an annual plan (00:46). By making the subscription a prerequisite for the personalization quiz, the app frames the plan creation as the core paid service, which could justify the upfront commitment and increase user intent.
Who it’s for
The app appears to be for individuals who are serious about starting a structured fitness program. The high-friction onboarding and upfront payment model will likely appeal to users who are already motivated and looking for a comprehensive, guided solution rather than a casual fitness tracker. It caters to both gym-goers and those who work out at home, and its content library suggests it's suitable for beginners through to advanced users.
Notes & opportunities
The app's commitment to personalization is strong, but the onboarding is lengthy. While thorough, the number of steps before seeing the main app could be a drop-off point for some users. The workout logging is manual (03:02); integrating with HealthKit or wearables could automate some data entry. Finally, the search results for recipes and workouts can be empty if filters are too restrictive (07:19), offering a less-than-ideal 'no results' message instead of suggesting alternative searches or looser filters.