What it does
This app provides a comprehensive toolkit for bodybuilders and serious fitness enthusiasts. Centered around personality Chris Bumstead, it offers structured workout programs like 'Push, Pull, Legs', a detailed exercise library with video demonstrations, and a content section with articles on nutrition and training. The app also includes a nutrition tracker for logging meals and monitoring macro intake against personalized goals.
Where it shines
The app's strength lies in its clear, no-nonsense focus on bodybuilding. The navigation is cleanly divided into four core areas: workouts, exercise library, articles, and nutrition tracking. The exercise library (01:08) is well-organized, allowing users to filter by muscle group to find specific movements. The nutrition goal screen at 02:48 is another highlight, providing a dynamic calculator that adjusts calorie and macro targets based on user-inputted health data and goals like 'Fat loss' or 'Bulking'.
UX highlights
- Direct Navigation: The bottom tab bar provides immediate access to the app's four main sections, making it easy to switch between planning a workout and reading an article.
- Real-time Feedback: The password creation screen (00:25) includes a dynamic strength meter that gives instant feedback, improving the sign-up experience.
- Granular Filtering: The exercise library can be filtered by muscle group (01:17), helping users quickly find relevant exercises for their workout.
- Dynamic Goal Setting: In the nutrition section (02:48), changing a goal from 'Custom' to 'Fat loss' instantly recalculates and displays new calorie and macro targets, providing clear and immediate personalization.
- Detailed Health Inputs: The app allows users to input specific health data (02:28), such as weight, height, age, and activity level, which powers its personalization features.
Monetization & growth
The app employs an aggressive monetization strategy. From the moment the app opens, every core feature is locked behind a subscription. Whether trying to view a workout day (01:02), an exercise detail (01:09), or an article (01:46), the user is met with a persistent paywall. The main paywall screen at 00:52 presents two options, a monthly and an annual subscription, highlighting a 'Save 25%' offer on the yearly plan and breaking down the cost to a daily price to make it seem more affordable. There is no free trial or freemium content visible.
Who it’s for
This app is clearly targeted at dedicated bodybuilders and followers of Chris Bumstead. The workout plans, exercise selection, and article topics are all tailored to an audience focused on muscle growth, strength, and physique development. It's not for the casual gym-goer but for someone already committed to a bodybuilding lifestyle who is willing to pay for a structured, expert-backed program.
Notes & opportunities
The primary point of friction is the complete lack of a free experience. Users cannot sample any workout or read a single article to gauge the quality of the content before being asked to pay. This could lead to a high drop-off rate for users unfamiliar with the brand. Offering a limited trial, such as unlocking one 'Pull Day' workout or a few introductory articles, could be a powerful way to demonstrate value and improve conversion rates without giving away the entire product.