Stretching Mobility: STRETCHIT

What it does

STRETCHIT is a mobile fitness app focused on improving flexibility and mobility. It provides users with personalized stretching programs, individual classes, and challenges designed to alleviate pain, improve performance, and promote overall body health. The app uses a detailed onboarding quiz to tailor content to a user's specific goals, experience, and lifestyle.

Where it shines

STRETCHIT excels in its highly structured and personalized approach to onboarding. The conversational quiz, framed as a chat with a virtual trainer (00:05), makes the extensive data collection feel personal and engaging. This culminates in a 'personalized plan' that gives the subsequent paywall (01:44) strong justification. The main app interface is also well-structured, with a clear dashboard (02:54) that visualizes the user's program and makes it easy to jump into the next class.

UX highlights

Conversational quiz: The app simulates a chat with a trainer to gather user data, which feels more engaging than a standard form (00:05).
Unified progress hub: The 'Explorer' tab (07:09) combines stats, progress photos, and user-reported achievements into a single, motivating view.
Manual achievement logging: Users can manually add milestones like 'Left Split' (07:21), giving them a sense of control and acknowledging progress beyond app-tracked metrics.
Program and class distinction: The app clearly separates structured, multi-day 'Programs' from individual 'Classes', catering to different user needs.
Easy scheduling: Users can add any class to their schedule with just a couple of taps, helping them plan their routine (05:05).
Robust filtering: The class library includes useful filters for duration, difficulty, and equipment, allowing users to find the perfect session for their needs (06:22).

Monetization & growth

Monetization is front and center in the user journey. After completing the detailed personalization quiz, the app immediately presents a paywall (01:44) before the user can access any content. The offer is a 7-day free trial that converts to a monthly or yearly subscription. The yearly plan is highlighted with a 'Save 33%' tag to encourage a longer commitment. The app strategically places this paywall after the 'plan building' animation (01:34), capitalizing on the user's high intent and the perceived value of their newly created custom plan.

Who it’s for

STRETCHIT is designed for individuals looking to improve their flexibility, from absolute beginners to more advanced practitioners. The detailed quiz suggests it caters to a wide range of needs, including alleviating body aches, improving fitness performance, or achieving specific goals like the splits. The interface is clean and straightforward, making it accessible for users who may not be tech-savvy but are serious about their physical well-being.

Notes & opportunities

While the onboarding is thorough, it is also quite long, potentially leading to drop-off before the value is revealed. The app experienced a system error when trying to start a training session (03:02), which could frustrate users. A small opportunity could be to provide a short, sample workout or preview before the paywall to give users a taste of the content and further build confidence before asking for a subscription.