Bend: Stretching & Flexibility

What it does

Bend is a stretching and flexibility app that provides users with personalized daily routines. The app guides users through a detailed onboarding quiz to tailor workouts based on their experience, goals, and specific health conditions. Beyond its pre-built library, Bend features an AI-powered tool that can generate custom routines from natural language prompts, making it a highly adaptable fitness partner.

Where it shines

Bend excels at making the user feel understood and in control. The onboarding quiz (00:21 - 01:21) is particularly effective, asking about health concerns to build immediate trust. The app's core strength is its customization. At 02:38, the user can be seen intuitively reordering and removing exercises from a pre-made routine, transforming it into a personal plan. The standout feature is the Bend AI at 06:27, where the user types a real-world goal like "training for a half marathon" and receives a purpose-built routine, showcasing a level of personalization that static apps can't match.

UX highlights

Granular Control: Users can adjust the duration of every single exercise in a routine (02:12), offering a level of control not often seen.
Intuitive Editing: A simple tap-and-hold gesture allows for easy reordering of exercises within a routine (02:49).
Purposeful Onboarding: The initial quiz feels meaningful, asking about specific focus areas (00:45) and health conditions (00:54) to build a safe, tailored plan.
Reinforcement Loops: Small confirmation screens like "You're in the right place" (00:41) are used throughout onboarding to maintain user momentum.
Clean Workout UI: The workout player (03:33) is minimalist and focused, with clear visual timers and simple controls.
AI-Powered Creation: The AI routine generator (06:27) uses a clean interface with text input and filter chips, making a complex interaction feel simple.

Monetization & growth

Bend employs a multi-layered monetization strategy. After onboarding, it presents a soft paywall (01:33) offering a yearly subscription with a discount. This paywall leverages social proof with a scrolling carousel of user testimonials. If a user dismisses this initial offer, they are immediately presented with a second, more aggressive "One-Time Offer" (01:59) that uses urgency-driven copy. The app also heavily promotes its premium features after a free workout is completed, encouraging an upgrade to unlock more content. An in-app rating prompt is also shown very early, at the end of onboarding (01:21).

Who it’s for

Bend appears to be for anyone looking to incorporate regular stretching into their routine, from absolute beginners to experienced athletes. The detailed onboarding makes it suitable for individuals with specific physical concerns or injuries. The AI feature and deep customization options also cater to power users and athletes who need to create very specific warm-up, cool-down, or recovery routines to complement their training.

Notes & opportunities

The app's flow is generally smooth, but there are a few points of minor friction. The in-app rating prompt at 01:21, before the user has even tried a workout, feels premature and might be dismissed by users who haven't yet experienced the core value. Additionally, after completing a workout, the user is immediately pushed towards signing up for an account (05:02), which could feel like an unnecessary step for someone who just wants to explore the app's free offerings first.