App Showcase: Stretch Go

What it does

Stretch Go is a fitness app focused on improving flexibility and mobility. It guides users through personalized stretching routines designed to reduce stress, ease tension, and build strength. The app creates custom plans based on a user's experience level, goals, and physical limitations, offering a structured approach to daily stretching.

Where it shines

The app's strength lies in its balance of guided structure and user control. The onboarding quiz (starting at 00:11) is thorough, using interactive elements like the flexibility slider (00:25) to make data collection feel engaging. After a workout, the app provides a clear summary and progress tracking (04:14), reinforcing the user's effort. Furthermore, the ability to create and modify custom programs (08:27) gives users the power to build routines that perfectly match their needs, a feature that many competitor apps lack.

UX highlights

• Granular Customization: Users can adjust the duration of each individual exercise within a program (02:41), with the total workout time updating instantly. This provides a great sense of control.
• Interactive Onboarding: The animated character that responds to the flexibility slider (00:25) is a delightful and intuitive way to gather user data.
• Integrated Social Proof: The "Creating your plan" screen (01:31) cleverly uses a loading state to display user testimonials and ratings, building trust right before the paywall.
• Clear Exercise Player: The workout screen (03:07) is clean, with a clear timer, progress bar, and easy access to instructions, music controls, and navigation.
• Engaging Community: The community section (05:58) goes beyond simple posts by including interactive polls, making it feel more dynamic and encouraging participation.
• In-depth Settings: The settings menu (09:42) offers robust customization, from app themes and icon changes to fine-tuning workout playlist and timer delays.

Monetization & growth

Stretch Go uses a hard paywall with a 3-day free trial, presented immediately after the onboarding quiz (02:00). The user invests time in creating a personalized plan, only to find they must subscribe to access it. The paywall clearly communicates the trial timeline and breaks down the yearly cost to a more palatable weekly price ($1.92/week), a common value-framing tactic. The user must provide payment information upfront, and the subscription is confirmed via the native iOS system sheet (02:05).

Who it’s for

The app is designed for individuals at any fitness level, from complete newbies to advanced practitioners, who want to incorporate regular stretching into their routine. The detailed onboarding quiz suggests a focus on users who want a tailored experience. The community feature also indicates it's for people seeking motivation and connection with others on a similar fitness journey.

Notes & opportunities

The hard paywall after a lengthy onboarding could be a point of friction, potentially causing some users to drop off. The app could test letting users try one workout from their custom plan before asking for payment to better demonstrate value. Additionally, while the community is a strong feature, the process of creating a profile to interact (06:01) after already providing a name and avatar during onboarding feels slightly redundant.