What it does

SoundCloud is a social audio platform where users can discover a vast library of music and podcasts from emerging creators and established artists. It differentiates itself from other streaming services by emphasizing community and direct artist-to-fan connections. Users can not only listen but also engage directly with tracks through a unique timed commenting system and follow artists to stay updated on new releases.

Where it shines

SoundCloud’s strength lies in its community features that are baked directly into the listening experience. The full-screen player, seen at 02:07, is a prime example. It transforms passive listening into an active, shared event with timed comments appearing on the waveform and floating emoji reactions. Another highlight is the vertical 'Discover' feed (05:55), which adopts a familiar, highly engaging UX from social media to make finding new music fast, visual, and immersive.

UX highlights

• Timed Comments: At 02:08, comments pop up synchronized to the music's timeline, creating a shared experience layer on top of the audio.
• Floating Emoji Reactions: Users can send a cascade of emojis up the screen with a single tap (02:16), offering a low-friction way to express emotion.
• Granular Comment Moderation: The app provides robust tools for managing comments, including deleting your own (02:51) and reporting others as spam (03:04).
• Artist-Specific Notifications: During onboarding (01:32) and on artist profiles (03:43), notification toggles are framed around a specific artist, increasing the incentive to opt-in.
• Vertical Discovery Feed: At 05:55, the app uses a TikTok-style vertical feed for music discovery, which is ideal for quick sampling and browsing.
• In-Depth Settings: The settings menu offers a high degree of control, including the ability to switch to a 'Classic feed' (08:12) and even customize the app icon (08:27).

Monetization & growth

While this user flow doesn't encounter a hard paywall, SoundCloud's monetization strategy is visible. The 'Go+' tab at 07:32 leads to subscription offerings. The app also promotes its 'Artist Pro' subscription, highlighting benefits for creators. A key growth mechanic is the social sharing and embedding functionality, encouraged by the community-focused features. The 'Tell a friend' option in settings (09:00) provides a direct referral path.

Who it’s for

SoundCloud is for two main audiences. First, it's for avid music listeners who want to discover new, independent, and emerging artists beyond the mainstream charts. Second, it's a critical platform for creators, from podcasters to DJs and musicians, who want to upload their audio, build a following, and engage directly with their fanbase. The social features are tailored for users who enjoy a sense of community around the music they listen to.

Notes & opportunities

While the timed comments are a powerful feature, the comment section itself (02:37) feels a bit standard and could be more visually engaging. The process of reporting a comment (03:03) involves several taps, which could be streamlined. Finally, the app features multiple ways to discover content (main feed, stations, discover feed), which might feel slightly fragmented to a new user trying to find the best way to explore.