What it does
Setgraph is a mobile app focused on logging strength training workouts. It allows users to create and organize exercise routines, track sets, reps, and weight for each exercise, and monitor their performance over time through analytics. The app also integrates with Apple Health to provide a holistic view of a user's fitness activities.
Where it shines
Setgraph excels at making the core logging experience as efficient as possible. The quick-log feature, allowing users to record a set with a simple right-swipe from their workout list (03:40), is a standout interaction that minimizes time spent in the app during a workout. Furthermore, the contextual 1 Rep Max calculator (02:58) turns the app from a passive data logger into an active training tool. Finally, the library of pre-built workout templates (06:50) provides immediate value and structure for users who don't want to start from a blank slate.
UX highlights
- Gesture-driven logging. The swipe-right gesture to record a set is a fast and intuitive alternative to traditional tap-and-navigate patterns.
- Quick set repetition. Swiping on a logged set provides an option to instantly repeat it (05:47), saving time for workouts with consistent sets.
- Clear data hierarchy. The app neatly organizes information, from high-level exercise lists down to individual set details and notes, making it easy to review past performance.
- Integrated analytics. Performance analytics are not hidden in a separate tab but are accessible directly from the exercise screen (02:46), providing immediate context.
- Helpful tooltips. The app uses small, dismissible tooltips (02:33) to introduce key features like quick-logging without interrupting the user's flow.
- Comprehensive settings. Users have granular control over their experience, including available weight plates (11:30) and measurement units (11:48).
Monetization & growth
Setgraph uses a soft paywall with a free trial model. The paywall appears during onboarding (00:38) after the user has completed an initial personalization quiz, a strategic placement that leverages user investment. The offer emphasizes a 7-day free trial for the yearly plan and includes a lifetime option. The paywall is strengthened by social proof, including user testimonials and star ratings (00:42), and a visual timeline explaining how the free trial works.
Who it’s for
This app is clearly designed for individuals serious about strength training and progressive overload. Its detailed tracking features, 1RM calculator, and focus on metrics cater to intermediate and advanced lifters who want to meticulously log their workouts to optimize performance. Beginners could also benefit from the pre-built routine library, but the overall depth of features suggests a target audience that is already comfortable in a gym environment.
Notes & opportunities
The onboarding flow is thorough but lengthy, with over a dozen distinct steps before reaching the main app. This could be a point of friction for users seeking immediate access. The analytics feature is powerful but relies on having at least two data points (02:48), which means its value is not immediately apparent to a new user. Highlighting a sample chart or a demo state could help bridge this initial gap.