What it does
Sesh is a fitness and nutrition app designed specifically for women. Its core function is to provide structured workout programs and personalized daily nutrition targets, known as macros. The app helps users set and track goals like losing fat or building muscle through guided workouts, a custom workout generator, and a comprehensive daily check-in system for logging progress.
Where it shines
Sesh excels by creating a feeling of personalization from the very beginning. The onboarding quiz (00:09) isn't just for show; it immediately produces a tangible macro plan (00:49), giving users a reason to invest in the platform before they've even created an account. The app's main loop is reinforced by a robust daily check-in feature (05:01) that goes beyond simple workout logging to include weight, photos, and even a 'Non-Scale Victory' journal. This transforms the app from a simple utility into a holistic fitness companion. Finally, the workout experience itself is polished, with clear video demonstrations and a helpful integrated rest timer (03:52) that keeps users on track.
UX highlights
- Value-first onboarding. The app provides a personalized macro plan before asking for sign-up, a powerful hook that builds trust and demonstrates value upfront.
- Holistic daily journaling. The check-in feature combines body metrics, nutrition, exercise, and qualitative notes, creating a comprehensive progress log.
- Dual workout options. Users can follow structured, multi-week programs or use the Workout Generator (03:09) for on-demand sessions, catering to different needs.
- Clear exercise guidance. Each exercise includes a video demonstration and text instructions, and the workout player allows for easy logging of reps and sets.
- Satisfying micro-interactions. Completing a workout (04:26) or a check-in item is rewarded with checkmarks and celebratory screens, providing positive reinforcement.
- Smart filtering. The programs library includes intuitive filters for location (Home/Gym) and level (08:04), helping users quickly find a suitable plan.
Monetization & growth
The app employs a flexible monetization strategy. After onboarding, it presents two primary options. Users can make a one-time purchase for lifetime access to a specific program, like the 'Fit in 30' plan for $75 (02:11). Alternatively, they can subscribe to a Premium plan, which unlocks all 50+ programs and features. The premium subscription screen (02:31) offers multiple tiers (1, 3, and 12 months) with discounts for longer commitments and highlights a 2-week free trial to lower the barrier to entry.
Who it’s for
Sesh is clearly targeted at women who are looking for a structured and data-driven approach to fitness and nutrition. It appears well-suited for beginners to intermediates who might feel overwhelmed by creating their own plans. The emphasis on macro tracking, progress photos, and journaling suggests it's for users who are serious about making a lifestyle change and want a single app to manage their entire journey.
Notes & opportunities
While the onboarding quiz is effective, its length (9+ questions) could be a potential drop-off point for less motivated users. The app could test a shorter version to see the impact on completion rates. Additionally, the distinction between buying a single program and subscribing to Premium could be a point of confusion. A clearer comparison or explanation could help users make a more confident decision. Finally, the main dashboard after the first workout feels a bit cluttered; simplifying the hierarchy of information could improve usability.