RunMotion - Running Coach

What it does

RunMotion Coach is a mobile app designed to act as a personal running coach. It creates adaptive training plans based on a user's goals, experience, and personal data. The app provides structured workouts for both running and strength conditioning, tracks progress, and offers motivational guidance through a unique chatbot interface and selectable coach personalities.

Where it shines

The app's strength lies in its deep personalization and empathetic design. The onboarding (00:12) is entirely conversational, making data collection feel like a friendly chat rather than a clinical form. A standout feature is the ability to choose a coach personality (05:12), catering to users who prefer positive reinforcement, tough love, or philosophical motivation. Furthermore, the app intelligently adapts to real-life interruptions, allowing users to log periods of injury, sickness, or vacation to automatically adjust their training plan (09:09), a feature that builds immense user trust.

UX highlights

The entire user experience is built around a conversational UI, from onboarding to goal setting and even daily check-ins.
A persistent mascot character gives the app a friendly and consistent personality.
After a workout, the app requests feedback on both perceived effort and emotional feeling using simple sliders and emojis (04:24), gathering valuable qualitative data.
Guided workouts include clear video demonstrations for each exercise, reducing ambiguity for users (06:27).
The training plan is presented in a clear, weekly calendar view, making it easy to see upcoming sessions at a glance (03:13).
Gamification is present through joinable challenges, like running a certain distance in a month, to boost motivation (08:42).

Monetization & growth

The app presents a paywall after the initial onboarding quiz and account creation (01:52). It's a soft paywall that offers a 7-day free trial for its quarterly and yearly plans, a common strategy to lower the barrier to entry. The paywall itself uses a feature carousel to highlight the benefits of the premium version, such as nutrition tips and mental preparation. It also displays clear savings for longer-term commitments ('Save 50%') to nudge users towards higher-value plans.

Who it’s for

RunMotion Coach appears to be for runners of all levels, but it seems particularly well-suited for beginners or those who thrive on structured guidance and motivation. The conversational interface and emphasis on gradual progress make it approachable for someone just starting their running journey. The customizable coach personalities suggest it also appeals to more experienced runners who know what kind of motivation works best for them.

Notes & opportunities

While the conversational UI is a strength, it can occasionally slow down processes that could be faster with direct input, such as setting a goal. The main dashboard (03:04) is functional but could benefit from more visual data representations to showcase progress over time more dynamically. Finally, while the app allows manual workout logging, a tighter integration with popular running watches and health platforms would further streamline the data entry process for users.