What it does
Routinery is a habit and routine planner designed to help users structure their day and build consistency. Grounded in behavioral science, the app turns intentions into actions by guiding users through a sequence of timed tasks. It's more than a simple to-do list; it's an operating system for personal habits, complete with timers, progress analytics, and social features to keep users motivated.
Where it shines
The app excels at reducing friction. The routine creation process is a great example. At 02:18, instead of presenting a blank slate, Routinery offers categorized task suggestions like "Exercise" or "Study," making it easy to build a full routine in seconds. Another highlight is the execution of a routine. The timer-based interface at 04:01 automatically guides you from one task to the next, minimizing the mental effort needed to stay on track. Finally, its approach to analytics is both forgiving and actionable, exemplified by the "Streak Saver" feature at 05:12, which lets users maintain momentum even if they miss a day.
UX highlights
- Gentle Gamification: The app uses a "seed" and "sprout" metaphor for streaks (04:50, 05:22), which feels more encouraging and less punitive than traditional streak counters.
- Contextual Suggestions: Building routines is simplified with pre-filled, categorized task ideas, reducing the cognitive load on the user.
- Forgiving Analytics: The "Streak Saver" (05:12) allows users to retroactively mark a day as complete, acknowledging that perfection isn't always possible and preventing demotivation.
- Flexible Timers: During a routine, users can easily add or subtract time from the current task's timer (04:08), providing flexibility without breaking the flow.
- Community Inspiration: The Explore tab (09:07) allows users to browse routines created by others, offering inspiration and ready-made templates to adopt.
- Actionable Editing: The routine editing screen (02:44) offers quick actions like toggling auto-next, duplicating tasks, and deleting, all in an intuitive list view.
Monetization & growth
Routinery presents a paywall at the end of its onboarding flow (01:25). It's a soft paywall offering a 7-day free trial for an annual subscription. The paywall design is strong, using social proof like Apple's "App of the Day" badge and user testimonials to build trust. A key element is the trial timeline graphic, which visually breaks down what happens on day 1, 5, and 7 of the trial. This clarifies the commitment and reduces user anxiety about forgetting to cancel.
Who it’s for
The app appears to be designed for individuals seeking structure, particularly those who struggle with time management, focus, or procrastination. The explicit mention of ADHD in its materials (09:11) suggests a focus on users with executive function challenges. It's also suitable for anyone looking to build positive habits, from students creating a study schedule to professionals optimizing their morning routine. The social features also cater to users who find motivation in community and shared progress.
Notes & opportunities
While the onboarding is strong, forcing a sign-up at the very beginning (00:17) could be a point of friction for some users. Allowing users to experience the quiz and see a personalized plan before creating an account might improve initial engagement. Additionally, the main dashboard can become cluttered with multiple routines. The tab management system (06:08) helps, but a more robust organization or grouping feature could be beneficial for power users with many different schedules.