Results Wellness Lifestyle

What it does

Results Wellness Lifestyle (RWL) is a holistic fitness and wellbeing platform designed to act as an all-in-one coach, nutritionist, and support system. The app provides users with personalized workout programs, a vast library of recipes, live fitness classes, and an integrated social community. It aims to tailor the entire experience to an individual's goals, preferences, and lifestyle through a detailed initial assessment.

Where it shines

RWL's strength lies in its comprehensive and deeply integrated approach. The journey from a highly detailed onboarding quiz (01:21 - 03:40) to a personalized dashboard is seamless. The app doesn't just offer workouts; it connects them to a larger plan, complete with meal planning tools. For example, a user can browse recipes (08:53), add ingredients to a shopping list (10:32), and log the meal in their daily planner. The community aspect is also a standout, with dedicated chat groups for new joiners (03:49) that foster immediate connection and support.

UX highlights

Structured Onboarding: The app uses a lengthy but well-designed quiz to gather data. Interactions like ranking goals (01:52) and binary like/dislike selectors (03:00) make it feel efficient.
Personalized Home Screen: The main dashboard immediately presents the user's 'Next step' in their program and a 'Toolkit' with relevant resources, providing clear direction.
Integrated Social Features: Users can seamlessly transition from a chat group to viewing a member's profile (04:45) or share a recipe to the community feed with one tap (09:42).
Granular Filtering: The recipe and workout sections offer powerful filtering options, allowing users to narrow down content by diet style, cooking time, equipment, and more (08:59).
Actionable Content: Every piece of content, from workouts to recipes, has clear next steps like 'Add to playlist' (07:29), 'Add to planner' (10:18), or 'Add to shopping list' (10:32).
In-depth Video Controls: The workout video player includes advanced options like customizing subtitle appearance (06:22) and viewing debug logs (06:46), catering to power users.

Monetization & growth

The app uses a hard paywall model, requiring users to sign up for a free trial before accessing any content (00:42). The paywall screen itself is a carousel (00:43 - 01:08), presenting multiple offers including a standard free trial, discounted monthly plans, and quarterly options. This allows the app to test different price points and value propositions upfront. After the trial is activated, a gift icon remains on the home screen, leading to a subscription upgrade page (12:49), which serves as a persistent upsell opportunity.

Who it’s for

RWL appears to be for individuals seeking a structured, all-encompassing approach to health and fitness, rather than just a simple workout tracker. The emphasis on community, recipes, and detailed planning suggests a target audience that values guidance and support. The inclusion of sections for pre/post-natal fitness (01:56) and menopause support (11:09) indicates a strong focus on women at various life stages.

Notes & opportunities

The onboarding quiz is very long, which could be a point of friction for some users, despite its personalization benefits. While the community features are strong, the app asks for multiple system permissions (notifications, Bluetooth, calendar, microphone) in quick succession (03:45 - 04:14) immediately upon entering the app, which could feel overwhelming. Spacing these requests out or providing more context with warm-up screens could improve the user experience.