Resume Builder⁺

What it does

Resume Builder is a mobile-first tool designed to help users create, manage, and export professional resumes and cover letters. It provides a structured editor that breaks the document down into manageable sections like work experience, education, and skills. The app offers a variety of templates and customization options, including an AI-powered assistant to help draft cover letters for specific job applications.

Where it shines

The app excels in its blend of structure and flexibility. The section-based editor (00:22) makes it easy to add and organize information without feeling overwhelmed. A standout moment is the ability to add custom sections at 01:47, allowing users to tailor their resume beyond standard formats. Furthermore, the AI cover letter generator (04:02) is a powerful feature, transforming a difficult writing task into a simple form-fill exercise and delivering a complete draft in seconds.

UX highlights

Contextual Menus: A long-press on a document at 00:18 reveals a clean context menu with options like 'Open', 'Rename', and 'Delete', keeping the main list interface uncluttered.
Live Template Previews: When choosing a style at 02:45, the app provides a gallery of fully rendered previews, making it easy to visualize the final output before committing.
Interactive Customization: The color picker for the template at 03:03 is simple and visual, allowing for quick aesthetic adjustments.
Seamless Section Addition: Adding a new, custom section to the resume is handled smoothly via a modal at 01:48, integrating it directly into the existing list.
Direct Manipulation: The app allows users to directly edit the text of the AI-generated cover letter at 04:39, providing immediate control over the final content.
Clear Action Confirmation: After exporting a document, a congratulatory modal at 03:42 confirms the action was successful and uses the opportunity to request feedback.

Monetization & growth

The app employs a soft paywall strategy. Users can create and edit their entire resume and cover letter for free. The monetization event is triggered when the user attempts to perform a high-value action, such as exporting the document as a PDF at 03:19 or duplicating a resume at 06:42. The paywall itself presents three subscription options (weekly, monthly, semi-annually) and lists the premium features unlocked. This approach allows users to fully experience the creation process before asking for payment, which can lead to higher conversion.

Who it’s for

This app is ideal for job seekers who need to create or update their resume and cover letter quickly, especially on a mobile device. It caters to a broad audience, from students creating their first resume to professionals who need to tailor their documents for different applications. The AI cover letter feature is particularly useful for those who find writing challenging or time-consuming.

Notes & opportunities

The user experience is generally smooth and intuitive. However, the immediate rating prompt during onboarding at 00:05 feels premature and could be moved to after the user successfully exports their first document. While the default template is clean, the true visual appeal of the app is locked behind the premium templates, which could be better showcased earlier to incentivize an upgrade.