What it does
ReRoom is an AI-powered design assistant that helps users reimagine physical spaces. It can transform photos of rooms, building exteriors, and landscapes into new designs based on various styles and prompts. The core function is to take an existing image and generate a professionally styled alternative, allowing users to visualize potential renovations or decorations instantly.
Where it shines
The app's strength lies in its immediate and compelling value demonstration. The onboarding flow (00:06 - 00:40) uses a series of impressive "before and after" animations to show, not just tell, what the app is capable of. Once a design is generated, the app excels by providing a suite of iterative AI editing tools (01:38). Instead of just a single output, users can refine their image by removing objects, replacing items with a text prompt, or even redesigning entire surfaces like walls and floors. This turns a simple generator into a more powerful, interactive design partner.
UX highlights
- Themed Inspiration: The main screen features a carousel of timely design themes like "Halloween" and "Christmas" (00:58), encouraging repeat usage and creative exploration beyond a single project.
- Comparison Slider: After a design is generated, a simple and intuitive slider (01:34) allows users to compare the original photo with the AI's creation, making the transformation feel tangible.
- Clear Style Selection: The process of choosing a design style (01:13) is supported by large, clear visual examples, removing ambiguity and helping users find the aesthetic they want.
- Granular Editing: The app offers specific, high-value editing functions like "New Walls" (02:35) and "New Flooring," which cater directly to common interior design needs.
- In-App Rating Prompt: The app uses a non-intrusive, custom UI to ask for a rating (01:39) after a successful design generation, capturing feedback at a moment of high user satisfaction.
- Helpful Tooltips: When a new tool like "Remove Object" is selected for the first time, a simple, visual tip (01:49) appears to explain how to use it effectively.
Monetization & growth
The app presents a paywall (00:42) after the initial value proposition showcase but before the user can access the main tools. It is a soft paywall focused on a 7-day free trial. The paywall screen does a great job of building trust by visually outlining the trial timeline, including when the user will be notified and when the subscription will begin. It presents two options, with the annual plan highlighted as the "Best Offer" and its price broken down per week to make it seem more affordable.
Who it’s for
This app is designed for homeowners, renters, and DIY enthusiasts looking for inspiration for their living spaces. It could also be a useful tool for real estate agents wanting to stage a property virtually or for interior designers looking to quickly generate concepts. The simple interface makes it accessible to anyone, regardless of their design experience.
Notes & opportunities
The immediate App Tracking Transparency prompt at 00:00 is a point of friction that could be delayed until the user understands the app's value. During the feedback flow, the email validation message incorrectly displays "Incorrect email" (04:27) before the user has even finished typing their address, which could be improved. Overall, the experience is smooth, but these small refinements could further polish the user journey.