RP Diet Coach & Planner

What it does

RP Diet Coach & Meal Planner is a nutrition app designed to create structured, science-based diet plans. It guides users through a detailed setup process to collect body metrics and fitness goals. Based on this information, the app generates a personalized macro-based meal plan to help users achieve fat loss, muscle gain, or weight maintenance.

Where it shines

The app excels in its structured and data-driven onboarding. The process feels thorough, building user confidence that the resulting plan will be truly personalized. A key moment is the visual body fat selection at 01:09, which cleverly simplifies a complex metric. The flow culminates in a clear diet summary (01:19) that outlines the target weight and timeline, making the goal feel tangible right before the subscription offer.

UX highlights

The onboarding carousel (00:03) immediately establishes credibility with logos of official partners like CrossFit and USA Powerlifting, which resonates with its target audience.
Instead of letting users guess a precise number, the app uses images to help them estimate their body fat percentage (01:09). This is a user-friendly abstraction that reduces friction.
The app asks for a lot of information, but it breaks it down into small, single-purpose screens like 'Your sex' (00:46) and 'Your age' (01:02), which makes the process manageable.
After each data input, the main 'Your details' screen (00:43) updates immediately, giving the user a sense of progress as they build their profile.
The diet goal selection screen (01:17) provides clear, concise explanations for each option, helping users make an informed choice between goals like 'Highest Success' and 'Slow and Steady.'

Monetization & growth

The app uses a classic 'invest-then-pay' model. It walks the user through a comprehensive personalization quiz (00:43 - 01:25) before presenting a hard paywall at 01:26. There is no free trial offered in this flow. The paywall itself is simple, presenting two options: a yearly and a monthly plan. This strategy relies on the user's sunk cost and the perceived value of the personalized plan they just spent time creating. The app also includes a 'How did you hear about us?' survey (00:33) right after signup to gather valuable marketing attribution data.

Who it’s for

The app appears to be for individuals who are serious about their fitness and nutrition, likely with some experience in weight training or competitive sports. The branding with CrossFit and Powerlifting partners suggests a target audience that values a scientific, no-nonsense approach to dieting over casual calorie counting. It's for people who want a structured plan and are willing to pay for expert guidance.

Notes & opportunities

The onboarding flow is long and requires significant user input. While this builds commitment, it might also cause some users to drop off before reaching the paywall. There is also a brief loading state at 00:27 after creating an account that feels a bit slow. Introducing a small value-add, like a sample meal or a BMI calculation, before the paywall could help improve conversion by giving a taste of the app's utility.