What it does
Rayz is a mobile app designed to help users get a tan safely and effectively. It positions itself as an AI-powered tanning assistant. The app's core function is to analyze a user's skin through a selfie, understand their tanning goals, and then generate a personalized, step-by-step tanning routine to achieve the desired result while minimizing sunburn.
Where it shines
The app's strength lies in its rapid and compelling onboarding funnel. It immediately establishes a sense of personalization by requiring a selfie for its 'AI analysis' at 00:05. This is a smart hook that makes the user an active participant in creating their own value. Another highlight is the 'building your plan' sequence (00:25). Instead of a generic loading bar, it uses a series of themed emoji screens to communicate progress, turning a potentially boring wait into an engaging, value-building moment.
UX highlights
- Selfie-first onboarding: The flow starts with taking a photo, not a feature tour. This immediately creates investment and makes the AI-driven promise feel real.
- Minimalist quizzing: At 00:17, the app uses simple, visual questions with emojis for skin tone and goals, which reduces cognitive load and keeps the user moving forward quickly.
- Themed loading animations: The loading screens (00:25 - 00:31) cleverly use emojis to represent different analysis steps, like 'Analyzing skin type' and 'Calculating skin age', which builds anticipation.
- Tangible value teaser: The paywall at 00:31 presents the final, personalized routine with the user's photo at the top. All key details are blurred, creating a strong desire to unlock the information.
- Clear information hierarchy: Screens use large, bold headings and minimal text, focusing the user's attention on a single task at a time.
Monetization & growth
Rayz employs a hard paywall strategy. The entire onboarding process funnels the user to a single subscription offer. After completing the personalization steps, the user lands on a screen (00:31) that displays their 'Personalized Tanning Routine', but every actionable detail is blurred and locked. There is no free version of the core feature. The call to action is 'Try for 7 Days', which leads to a standard Apple payment sheet for a $9.99/week subscription. This model focuses entirely on converting users during their first session by creating a strong sense of personalized value that is just out of reach.
Who it’s for
The app targets individuals who are actively looking to tan but are concerned about doing so safely and efficiently. This likely includes younger demographics who spend time outdoors, vacationers preparing for a trip, and anyone who wants to avoid the guesswork of sun exposure. The promise of a fast, AI-driven routine appeals to users looking for a quick, modern solution to a traditional summer activity.
Notes & opportunities
The direct jump to system permission prompts for notifications (00:01) and the camera (00:08) without any warmup screens creates immediate friction. While it speeds up the flow, it could cause some users to drop off early by denying permissions. The CTA 'Try for 7 Days' could be clearer. It implies a free trial, but the system payment sheet shows an immediate weekly charge. Clarifying this language could improve trust, though it might reduce the initial tap-through rate.