What it does
RareBody is a fitness app designed to help users improve their strength and health. Based on the initial screens, it offers a variety of workout programs, stretches, and a collection of healthy recipes. The app appears to focus on creating a personalized experience, starting with an onboarding process that gathers user information to tailor its content.
Where it shines
The app's design is clean, modern, and focused. The user interface is uncluttered, using a soft, muted color palette that creates a premium and calming atmosphere. The step-by-step onboarding process (00:34 - 01:19) is methodical, guiding the user through data collection with clear progress indicators. This linear approach, while rigid, ensures the app gathers all necessary information before the user enters the main experience.
UX highlights
- Clear progress indicators. During multi-step data entry like setting up a profile, a segmented progress bar at the top (e.g., 00:35, 01:04) helps manage user expectations by showing how much is left to complete.
- Focused, single-task screens. Each step of the onboarding, from entering an email (00:10) to selecting a fitness level (01:20), is isolated on its own screen. This minimizes distraction and simplifies the process.
- Standard but clean input fields. The app uses native-feeling text inputs and pickers, such as the date selector for birthday entry at 00:46, which are familiar and easy for users to interact with.
- Visual account personalization. The app prompts for a profile picture upload (01:04), which can help users feel a stronger sense of ownership and connection to their account from the start.
Monetization & growth
The app's monetization strategy is introduced at the very end of the onboarding flow. At 01:27, the user is presented with a hard paywall, meaning there is no access to the app's content without a subscription. There is no free trial offered. The screen presents two clear options: a monthly plan and a recommended yearly plan. This direct, non-trial approach targets users who are already highly motivated and willing to pay upfront based on the app's initial promise.
Who it’s for
RareBody seems targeted at individuals who are serious about starting a structured fitness journey and are looking for a guided experience. The emphasis on programs, strength training, and nutrition suggests a user who wants an all-in-one solution for their health goals. The premium design and mandatory subscription model likely appeal to users who perceive value in paid, curated content over free, ad-supported alternatives.
Notes & opportunities
The primary point of friction is the mandatory, upfront account creation and paywall. A user has to provide an email, name, birthday, and photo before seeing a single workout or recipe. This could cause significant user drop-off. Introducing a guest mode or a limited free trial could allow users to experience the app's value firsthand, potentially increasing conversion rates by building trust and demonstrating the quality of the content before asking for a commitment.