PREVIEW: Planner for Instagram

What it does

Preview is a comprehensive content planning and scheduling tool for social media creators and managers. It allows users to visually plan their Instagram feed grid, schedule posts, Reels, and Stories, and also plan content for TikTok. The app goes beyond scheduling, offering a suite of creative tools for finding captions, researching hashtags, and applying unique fonts.

Where it shines

Preview excels by creating a dedicated workspace for each type of content. The tabbed navigation (03:40) allows users to seamlessly switch between planning their static grid, their Reels, their Stories, and even their TikTok videos. The content editor is another highlight, acting as a creative hub with built-in libraries for caption ideas (01:26) and tested hashtags (01:45). Finally, the calendar view (08:11) provides a clear, at-a-glance overview of all scheduled content, making it a powerful command center for any social media strategy.

UX highlights

Visual Grid Planning: The core feature allows users to drag and drop media to see exactly how their Instagram grid will look before posting (01:19).
Integrated Creative Suite: The post editor includes built-in tools like a caption finder, hashtag groups, and custom fonts, which keeps users inside the app (01:26).
Multi-Format Tabs: Dedicated tabs for Reels, Stories, and TikTok show a deep understanding of the modern creator's workflow across different formats (04:30).
Dynamic Plan Comparison: During onboarding, tapping different subscription tiers interactively changes the UI and feature list, making comparison easy and engaging (00:22).
Stock Photo Library: The app integrates a free stock photo library (Unsplash), providing users with content options directly within the planning flow (04:39).
Calendar Overview: A clean calendar interface gives a high-level view of all scheduled posts and stories for the week or month (08:14).

Monetization & growth

The app presents a three-tier subscription model (Free, Pro, Premium) during onboarding (00:22), clearly outlining the features of each. The free plan is robust, acting as a powerful entry point to get users hooked. Monetization is reinforced through contextual feature-gating. For example, trying to access analytics (02:55) or enable auto-posting (04:14) triggers a specific prompt explaining the requirement (a business account or a premium plan), which is a softer sell than a generic paywall.

Who it’s for

This app is built for social media managers, content creators, influencers, and small business owners. Its target audience needs to maintain a cohesive brand aesthetic and plan content strategically across multiple platforms and formats. The toolset is ideal for anyone who takes their social media presence seriously and wants to save time by planning in batches.

Notes & opportunities

The immediate, pre-context notification prompt at the very start of the app (00:01) is aggressive and could be improved with a warm-up screen. While the analytics features are a key value proposition, requiring users to have an Instagram Creator or Business account (02:55) might add a layer of friction for more casual users. The app also experienced a login error during the session (06:23), highlighting a potential point of user frustration that could be polished.