PRESETS: Filters for Pictures

What it does

Presets is a comprehensive content creation tool for social media creators. At its core, it's a photo and video editor that offers a wide array of aesthetic filters and manual adjustment tools. Beyond standard editing, it also includes a powerful Instagram feed planner and an integrated Reels creator with pre-built templates and trending audio.

Where it shines

Presets excels by understanding and streamlining the modern content creator's workflow. The app's strength is its focus on efficiency and consistency. The 'copy and paste' edit feature (04:50) is a prime example, allowing users to apply a complex set of edits to multiple photos with just two taps. The integrated Reels creator (06:25) is another standout, simplifying a typically time-consuming process by providing templates that sync video clips to popular audio tracks automatically.

UX highlights

Contextual Paywalls: The app avoids an initial, mandatory paywall. Instead, it surfaces a subscription prompt only when a user attempts to use a premium feature (00:35), making the value proposition clear at the moment of intent.
Multi-layered Editing: It caters to all skill levels by offering one-tap presets, detailed manual adjustments (01:16), creative camera effects (02:03), and even background replacement tools (03:39).
Efficient Workflows: Features like the feed planner with drag-and-drop reordering (10:13) and the copy/paste edit function are designed to save creators significant time.
Direct-to-Action Onboarding: The app skips tutorials and immediately prompts the user to add a photo (00:02), reducing friction and getting them to the core functionality instantly.
Integrated Content Formats: By combining photo editing, a vintage camera ('Precams'), and a Reels creator, the app becomes a one-stop-shop for content creation.

Monetization & growth

The monetization strategy is built around a freemium model with a Pro subscription. A paywall (00:39) is triggered contextually when a user selects a Pro filter. The paywall itself uses a compelling background video and offers two plans, weekly and yearly, with the yearly plan highlighted by a 'Free 3-day trial' badge. The post-purchase experience is clean and simple, with a confirmation modal (01:06) that quickly gets the user back to their task.

Who it’s for

The app is clearly designed for aspiring and active social media creators, particularly on Instagram and TikTok. Its feature set is tailored to users who want to build a consistent personal brand and streamline their content production process. From planning a grid aesthetic to quickly creating engaging video reels, every major feature addresses a key pain point for this demographic.

Notes & opportunities

While the direct-to-action approach is strong, the initial library screen (00:02) feels a bit empty and could benefit from more visual inspiration or template suggestions. The sheer number of editing options, while powerful, could be overwhelming for new users. A subtle, optional guided tour for the first edit might help improve discovery without adding mandatory friction.