What it does
Premom is a comprehensive fertility and ovulation tracking app designed to help users conceive. It combines manual data logging (like Basal Body Temperature and symptoms) with automated analysis of physical hormone test strips. The app uses this data to predict fertile windows, confirm ovulation, and provide personalized insights and cycle reports. It also features a large community and access to fertility experts.
Where it shines
The app's strength lies in its data-centric approach. The core loop involves scanning ovulation test strips (shown at 11:34), which the app digitizes and charts over time (02:27). This transforms abstract hormone levels into a clear visual progression, helping users pinpoint their LH peak. Furthermore, the integration of a 'FastPass to Pregnancy' program (08:48) provides users with a structured, step-by-step plan, moving beyond simple tracking to active guidance. The extensive in-app educational content, like video guides on using test strips (02:36), empowers users and builds trust.
UX highlights
- Guided Onboarding: The initial setup includes a detailed quiz (00:35) that personalizes the user's plan from the start, making the experience feel tailored.
- Comprehensive Logging: The daily log screen (02:00) is highly customizable, allowing users to track a wide range of symptoms, supplements, and activities relevant to fertility.
- In-Context Education: Instead of burying help articles, Premom presents guides and tutorials at the point of action. For example, tapping 'Ovulation Tests' brings up an educational overlay (02:24).
- Layered Community: The community feature (14:42) is well-structured with channels and topics, allowing users to filter content and find relevant support groups easily.
- AI & Expert Access: The app integrates both an AI chatbot (14:04) for quick questions and a paid 'Ask an Expert' service (13:21), offering multiple tiers of support.
- Visual Cycle Reports: The app generates detailed visual reports (06:40) that chart the ovarian cycle, making complex data easy to understand and share.
Monetization & growth
Premom presents a soft paywall after the initial onboarding quiz (01:10). The offer is a subscription with two plans (6 months and 3 months), highlighting a 'Save 20%' discount on the longer plan. Premium features, such as detailed cycle analysis in reports and PCOS self-assessments, are locked throughout the app, serving as persistent upgrade prompts (06:47, 10:36). The app also offers paid consultations with fertility experts, creating an additional revenue stream beyond the subscription.
Who it’s for
The app is clearly designed for individuals or couples who are actively trying to conceive. Its detailed tracking and test analysis features cater to users who want a data-driven and proactive approach to their fertility journey. The community and expert access also make it suitable for those seeking support and guidance, particularly if they are dealing with conditions like PCOS or have been trying for a while.
Notes & opportunities
While packed with features, the sheer amount of information can be overwhelming. The daily log screen, for example, is very long and requires a lot of scrolling (05:18). An opportunity exists to streamline the logging process, perhaps by allowing users to create a 'favorites' section for their most-tracked items. Additionally, the initial onboarding forces a full email sign-up (00:13) before demonstrating any value, which could be a point of friction for some new users. Allowing guest access or a social login earlier might improve conversion.