What it does
The (Not Boring) Timer is a design-forward utility app that reimagines the basic timer and stopwatch. It replaces standard UI controls with a highly tactile, gesture-based interface where users scroll through large, 3D-rendered numbers to set time. The app focuses on turning a mundane task into a visually and sonically pleasing experience, with options for extensive visual customization through skins.
Where it shines
The app's primary strength is its core interaction model. Setting a timer by scrolling through beautifully animated, morphing numbers (00:43) is incredibly satisfying. The integration of the stopwatch is also very clever. Instead of a separate tab, the user simply scrolls to the bottom of the timer to reveal the stopwatch controls (00:52), keeping the interface minimal. Finally, the app’s settings screen (01:54) showcases a variety of unique skins, demonstrating a deep commitment to personalization.
UX highlights
- The main interaction of scrolling numbers is both a functional control and a source of delight.
- Haptic and audio feedback are perfectly synced with the visual animations, creating a rich sensory experience.
- The transition from timer to stopwatch is seamless and discoverable, rewarding exploration without cluttering the UI.
- The app uses a large, clear font and high-contrast design, making it highly legible.
- Tapping the screen starts or stops the timer, a simple and intuitive gesture.
- The stopwatch number animations (00:55) are just as polished as the timer, maintaining design consistency.
Monetization & growth
The app presents its monetization strategy immediately after the notification prompt. A soft paywall at 00:16 offers a lifetime 'Plus' subscription to unlock pro styles and custom controls. The paywall is heavily fortified with social proof, including an Apple Design Award badge (00:23), 20,000+ reviews, and quotes from figures like MKBHD. It also upsells a 'Super' subscription that bundles multiple apps from the developer, which is a smart ecosystem play.
Who it’s for
This app is for users who appreciate design, aesthetics, and a premium user experience, even in their utility apps. It targets individuals who are willing to pay for software that is not just functional, but also enjoyable to use. Designers, developers, and tech enthusiasts who are familiar with the quoted tastemakers (MKBHD, John Gruber) are a key audience segment.
Notes & opportunities
While the scrolling interaction is beautiful, it might be slower for setting very specific or long-duration timers compared to a number pad. The app could potentially offer an alternative input method for power users without compromising its primary interface. Additionally, the purpose of the 'MACRO' dial on the paywall screen (00:16) isn't immediately clear from the context, which could be a point of minor confusion.