(Not Boring) Habits

What it does

(Not Boring) Habits is a habit tracking app that reimagines the daily check-in. Instead of a simple to-do list, it transforms the act of maintaining a streak into a creative, gamified experience. Each time a user completes their daily habit, they contribute to the construction of a beautiful, low-poly 3D world, turning mundane repetition into a visual journey of progress.

Where it shines

The app's greatest strength is its core loop, beautifully demonstrated at 02:19. Checking off a habit triggers a satisfying animation that adds a new element to a growing mountain landscape. This provides a tangible, visual reward that a simple streak counter cannot match. The onboarding is another highlight. It begins not with features, but with a short, philosophical narrative (00:09) that builds motivation and frames the app as a guide on a meaningful journey. Finally, the deep customization through collectible 'Skins' with rarity tiers (04:12) adds a compelling long-term engagement layer.

UX highlights

Metaphorical Progress: The app uses the metaphor of building a mountain to represent personal growth, making the user's journey feel epic and tangible.
Satisfying Micro-interactions: The haptic feedback and slick animation when completing a habit (02:20) make the core action feel incredibly rewarding.
Narrative Onboarding: The initial flow (00:09 - 01:01) sells a vision for self-improvement before ever asking the user to tap a button, creating strong emotional buy-in.
Collectible Gamification: The 'Skins' gallery (04:12) with rarity levels (Common, Rare, Legendary) turns customization into a collecting minigame, encouraging long-term use.
Minimalist Interface: The main screen is clean and focused, centering on the single most important action: completing today's habit.
Seamless Flow: Adding a new habit or editing a routine is straightforward and visually consistent with the app's minimalist aesthetic.

Monetization & growth

The app presents a soft paywall at the end of the onboarding flow (01:25). It does not offer a free trial. The paywall clearly lists the benefits of subscribing, like skins and widgets. A particularly interesting detail is the 'See Plan Details' link (01:37), which takes the user to an external website for a full breakdown, showing a commitment to transparency. At 01:59, a second view of the paywall highlights a 'Super' plan with a 50% discount on the yearly option, creating a clear value proposition.

Who it’s for

This app is designed for individuals who are motivated by visual progress and find traditional habit trackers uninspiring. It appeals to a design-conscious audience that appreciates minimalism and playful interactions. Its gamified nature makes it a good fit for people who enjoy collecting and seeing tangible results from their efforts, whether they are building a meditation practice or committing to a daily walk.

Notes & opportunities

While the narrative onboarding is powerful, it is quite abstract and might not resonate with users looking for a purely functional tool. The app could potentially benefit from an optional, quick-start path. Additionally, the social proof is non-existent in the onboarding; adding a testimonial or star rating could help convert users who are on the fence at the paywall. The jump from the app to a web browser for plan details (01:37) could be a point of friction, potentially pulling users out of the conversion funnel.