What it does
MyTheme is a personalization app for iOS that lets users completely change the look of their home screen. It provides a vast library of pre-designed themes, which include custom app icons, widgets, and wallpapers. Beyond just applying themes, the app also offers tools for users to create their own custom widgets and icons from scratch, allowing for a high degree of personalization.
Where it shines
MyTheme stands out in its comprehensive customization toolset. The app isn't just a library; it's a creative suite. The widget customization tool (07:06) offers granular control over background, text, fonts, and colors. Similarly, the icon creator (08:55) allows users to build unique icons by linking them to specific apps, choosing backgrounds, and even using emojis as the primary graphic. The immediate 'Daily Gift' pop-up upon first reaching the home screen (00:53) is also a clever hook to establish a habit and introduce the app's coin economy right away.
UX highlights
- Comprehensive Creation Tools: The app provides robust editors for both widgets and icons, giving users creative freedom beyond pre-made packs.
- Dual Monetization Model: Users can either subscribe for full access or earn coins through daily check-ins and rewarded ads (01:21) to unlock themes individually.
- Clear Installation Guidance: While installing icons via configuration profiles is complex, the app provides a step-by-step visual guide (03:15) to help users navigate the process.
- Rich Content Categories: the app is well-organized, with dedicated tabs and sections for Themes, Icons, Widgets, Wallpapers, and even specialized content like Contact Posters and Standby Widgets (10:04).
- Immediate Engagement Hook: The 'Daily Gift' modal (00:53) appears instantly on the first visit to the home screen, immediately teaching the user about the rewards system.
- In-app Rating Prompt: The app uses a non-intrusive, custom pop-up (04:34) to solicit ratings, which is a common best practice to filter feedback before sending users to the App Store.
Monetization & growth
The app employs an aggressive and multi-faceted monetization strategy. During onboarding, it presents a premium subscription paywall (00:41) with weekly and monthly options. If the user skips this, they are greeted with a 'Daily Gift' on the home screen, which then triggers a second, 'Special Offer' paywall for an annual plan (00:56). This creates multiple conversion points. Furthermore, the app is heavily monetized with ads, including interstitial video ads during onboarding (00:21) and within pop-ups after completing actions like saving a wallpaper (04:12).
Who it’s for
MyTheme is for iOS users who are passionate about personalizing their device's look and feel. It targets a younger, design-conscious audience that wants to move beyond the default Apple aesthetic. The app caters to two main user types: those who want a quick, one-tap solution with pre-made themes, and creative users who enjoy the process of designing their own widgets and icons from the ground up.
Notes & opportunities
The user experience is frequently interrupted by aggressive advertising, such as the misleading 'Storage Almost Full' ad (01:29), which can damage user trust. The core flow of installing icons requires leaving the app to manage configuration profiles (03:15), a point of significant friction that could be a major source of user drop-off. Simplifying these instructions further or finding alternative methods could improve the core user journey.