App Showcase: MySwimPro

What it does

MySwimPro acts as a digital swimming coach for athletes of all levels. The app creates personalized training plans based on a user's goals, current fitness, and available equipment. It provides structured workouts with detailed sets, tracks performance over time, and offers a library of technique videos and drills to help users improve their form and speed in the water.

Where it shines

MySwimPro excels at making professional-level swim training accessible. The initial onboarding quiz (00:09 - 02:00) is incredibly thorough, asking not just about goals but also about specific 100-yard pace times for different strokes. This detailed data collection leads to a workout plan that feels genuinely tailored. The workout interface itself is a standout, combining a clear visual breakdown of the session with embedded video tutorials for specific drills (04:30), providing guidance exactly when needed. Furthermore, the ability to edit any aspect of a workout on the fly (05:22) gives users a powerful sense of control over their training.

UX highlights

• Goal Ranking: During onboarding, users don't just select goals, they rank them via drag-and-drop (00:21). This provides richer data for a truly prioritized plan.
• Thematic Loading: The "Analyzing Data" screen (02:00) uses an animation of a circle filling with water, thematically connecting the loading state to the app's swimming focus.
• Integrated Drills: Workouts include short, embedded videos for specific drills (06:06), reducing the need to leave the app for instructions.
• Flexible Workout Creation: The app offers three ways to create workouts: manual entry, AI generation, and importing from a photo (12:12), catering to various user needs.
• Dynamic Stats Ring: The circular progress indicator at the top of the workout screen animates as you scroll (08:51), providing engaging visual feedback on your progress through the session.
• Detailed Post-Workout Feedback: After logging a workout, the app provides specific coach's feedback and an action plan, turning data into actionable advice (10:03).

Monetization & growth

MySwimPro uses a hard paywall strategy. After completing the extensive onboarding quiz and seeing that a personalized plan has been created, the user is presented with a subscription screen (02:31). This occurs before they can see the workout details or access any other part of the app. The paywall offers a yearly plan, highlighting a "SAVE 57%" discount and breaking down the price to a monthly equivalent to make it seem more affordable. A 1-week free trial is offered to lower the barrier to commitment. This strategy leverages the user's time investment in the quiz, making them more likely to subscribe to see the promised personalized results.

Who it’s for

This app is clearly designed for swimmers who are serious about improving. It caters to a wide range, from beginners who can swim laps but want structure (00:10) to advanced athletes training for competitions. The detailed questions about pace, strokes, and goals suggest the target user is goal-oriented and appreciates a data-driven approach to fitness. The inclusion of dryland workouts and triathlon-related goals also extends its appeal to multi-sport athletes.

Notes & opportunities

The onboarding process is exceptionally long. While thorough, the sheer number of steps before reaching the paywall could lead to drop-off for less motivated users. The app could potentially test showing a sample workout or a clearer preview of the plan's structure before requiring a subscription. Additionally, the error message shown when trying to save an edited workout (08:33) is generic. A more specific error could help the user understand and resolve the issue without frustration.