App Showcase: MySwimPro

What it does

MySwimPro acts as a digital swimming coach, providing users with personalized training plans for both in-water and dryland exercises. The app tailors workouts based on individual skill levels, goals, and available equipment. It offers guided sessions, tracks performance metrics, and includes a library of educational videos to help users improve their technique and swim faster.

Where it shines

MySwimPro excels at making personalization feel tangible and earned. The onboarding process is a deep dive into the user's abilities and ambitions, culminating in a standout "Building Your Plan" animation (02:22) that visually demonstrates how the user's data is being put to work. Once in the app, the "SwimGauge" visualization on workout screens (03:43) offers a brilliant, at-a-glance summary of the entire session's structure and intensity. Finally, the post-workout feedback loop (04:25) empowers users by letting them rate the difficulty, which the app then uses to adapt future training.

UX highlights

• Interactive Onboarding: Instead of simple forms, the app uses sliders (00:43) and a unique goal-ranking system (00:52) to make data input feel more engaging.
• AI Coach: The on-demand workout generator (10:20) asks for current mood and goals to create a session on the fly, offering true dynamic coaching.
• Data-Rich Workout Summaries: Completed workouts are displayed with detailed charts for heart rate, strokes per lap, and lap splits (08:44), providing deep insights for serious athletes.
• Integrated Video Content: Technique videos are embedded directly within workouts (05:45), providing context-specific guidance exactly when it's needed.
• Community and Challenges: The app incorporates a social feed and challenges (06:18) to foster motivation and a sense of community among users.
• Clear Action Hierarchy: The home screen (03:10) prioritizes the "Workout Of The Day" but provides clear access to a workout library, AI coach, and other plans.

Monetization & growth

The app presents its subscription offer after the user has invested significant time in the personalization quiz. The paywall (02:48) is well-designed, featuring social proof (star ratings and testimonials) and a clear value proposition. A clever UI toggle (02:50) allows users to switch between a discounted annual offer and a 7-day free trial at a higher annual price, giving them a feeling of control over their commitment.

Who it’s for

MySwimPro is designed for swimmers of all levels who are serious about structured training. It caters to beginners who need guidance on technique and workout structure, as well as intermediate and advanced swimmers looking to track their performance, improve endurance, and prepare for races. The inclusion of dryland workouts also makes it valuable for athletes seeking a comprehensive fitness regimen.

Notes & opportunities

The onboarding flow is long, which could be a point of friction for users seeking immediate access. While it justifies the personalization, testing a shorter path or an option to skip could be valuable. The manual workout logging process (03:45) is comprehensive but could be streamlined. Finally, while the app features a social feed, enhancing the community interaction with features beyond following, such as commenting on workouts, could further boost engagement.