What it does
MyDiabetes is a health and wellness app designed to help users manage diabetes and achieve health goals like weight loss. The core experience starts with a comprehensive quiz that collects data on the user's condition, lifestyle, diet, and physical metrics. Based on this information, the app generates a personalized action plan that includes weight loss forecasts, BMI analysis, and recommended daily intake for calories and water.
Where it shines
The app's strength lies in its structured and persuasive onboarding funnel. The detailed, multi-step quiz (00:17-01:20) does an excellent job of building user investment and creating the perception of a truly personalized plan. After the user commits their time and data, the 'Calculating your results...' screen (01:20) builds anticipation effectively. Finally, the app leverages this built-up value to present a clear, data-driven results screen (01:52) right before introducing the subscription.
UX highlights
- Quantified Projections: The results screen provides specific, motivating numbers, such as a projected weight loss of '-3.3 kg' in the first month (01:53), making the potential outcome feel tangible.
- Evidence-Based Trust: The app includes small 'Source' links (01:55, 01:57) on its data visualizations, citing reputable health organizations and scientific studies. This simple addition significantly boosts credibility.
- Granular Customization: During the quiz, users can select from a long list of specific foods they dislike (00:36), going beyond simple dietary categories to offer a higher degree of personalization.
- Clear Progress Indicators: A thin progress bar at the top of the screen during the quiz keeps the user informed of how much is left, managing expectations and reducing the likelihood of abandonment.
- Focused UI: Each quiz screen presents a single question with clear, tappable options, minimizing cognitive load and making the long process feel manageable.
Monetization & growth
MyDiabetes employs a classic 'quiz-to-paywall' strategy. The app gates all personalized results behind an account creation wall (01:29) and a subsequent subscription paywall (02:08). There is no free trial offered, pushing users directly to a paid plan. The most notable tactic is the exit-intent offer (02:14); when a user attempts to close the initial paywall, they are presented with a 49% discount on the yearly plan, coupled with a 15-minute countdown timer to create urgency and recapture potentially lost conversions.
Who it’s for
The app is clearly aimed at individuals who are actively looking to manage their diabetes or prediabetes and are motivated to make lifestyle changes, particularly around diet and weight loss. The detailed quiz and focus on metrics suggest a user who is data-oriented and wants a structured plan rather than a casual tracking tool. The direct-to-paid model implies the target user is problem-aware and willing to invest financially in a solution from the outset.
Notes & opportunities
The initial onboarding flow requests system permissions for notifications and app tracking (00:03) before establishing any value, which could be a point of friction and lead to lower opt-in rates. A 'warm-up' screen explaining the benefits of enabling these permissions could improve this. Furthermore, while the quiz is thorough, it lacks any form of micro-feedback or reinforcement after each question, which could make the process feel more engaging and rewarding.