Muse - Reels Templates Maker

What it does

Muse is a video creation tool designed to simplify the process of making trendy, professional-looking videos for social media. Instead of offering a complex, traditional editor, the app's core experience is built around a vast library of pre-made templates. Users select a template, import their own photos and videos, and the app automatically handles the timing, transitions, music, and effects to produce a polished final product.

Where it shines

Muse excels at speed and accessibility. The template-first approach, visible from the moment the user lands on the home screen (00:41), removes the typical friction associated with video editing. A standout feature is the ability to filter templates by the number of clips required (05:02), which allows users to find a suitable format for the content they already have. The in-editor experience (01:25) provides a great balance of structure and control, letting users tweak individual clips without breaking the template's overall design.

UX highlights

Template-driven workflow: The entire creation process is guided, making it easy for non-editors to achieve high-quality results.
Content-aware filtering: Filtering by clip count (05:02) is a smart feature that aligns the app with the user's available media, reducing frustration.
Granular clip control: The ability to select and edit individual clips within a template (01:33) offers a good degree of creative freedom.
Clear content selection: The media import screen clearly shows how many clips have been selected out of the required total (e.g., '1/9 selected' at 00:56).
Easy text customization: Editing on-screen text is straightforward, with options for different fonts and colors (02:29).
Simple export process: Saving the final video is a one-tap action, with clear progress indicators (04:48).

Monetization & growth

The app employs an upfront monetization strategy. After a very brief onboarding carousel (00:04), the user is immediately presented with a soft paywall (00:15). This screen offers a 3-day free trial that converts into a yearly subscription. A '58% OFF' badge is used to anchor the user towards the annual plan over the more expensive monthly option. Access to the app's core functionality is contingent on starting this trial, positioning it as a premium tool from the outset.

Who it’s for

Muse is ideal for social media content creators, small business owners, influencers, and casual users who want to create eye-catching video content without a steep learning curve. Its target audience values aesthetics and speed, and likely wants to participate in social media trends without spending hours in complex editing software. The focus on 'Reels' and 'Stories' points directly to an Instagram-savvy user base.

Notes & opportunities

The app's workflow is highly effective, but the user experience could be slightly improved. The notification permission prompt appears immediately after subscribing and before the user has explored the app (00:50), which might feel premature. Delaying this request until after the user has created their first video could increase opt-in rates. Additionally, while the editor is powerful, introducing a way to quickly swap the order of clips in the main timeline view (01:25) without entering a separate mode could further streamline the editing process.