MotoGP™

What it does

The MotoGP™ app is the official companion for fans of the premier class of motorcycle racing. It serves as a central hub for everything related to the championship, offering the latest news, detailed race schedules, circuit information, and comprehensive results. The app also provides access to exclusive video content, including full races, documentaries, and highlights, for subscribers.

Where it shines

The app's strength lies in its depth of content and its thoughtful integration of features for dedicated fans. The event schedule screen, seen at 01:23, is clean and easy to navigate, with tabs for Schedule, Circuit Info, and Circuit Mode. The Circuit Info page (01:28) provides a detailed track map and key stats, which is great for enthusiasts. Another highlight is the "Fan Card" concept at 02:05, which gamifies profile completion by turning it into a collectible digital item, a clever way to encourage user data input.

UX highlights

Clear Information Hierarchy: The main feed (01:21) effectively mixes news articles with a prominent countdown to the next race, catering to both casual readers and eager fans.
Gamified Profile: The "Fan Card" (02:27) transforms a standard profile into a personalized badge, making the process of adding personal info feel rewarding.
Contextual Prompts: The app smartly asks for location permission by tying it to a specific benefit, "live timing for FREE at the circuit" (00:08), which is more persuasive than a generic request.
Comprehensive Race Data: Users can easily access detailed results (03:57) and championship standings (04:24), with clear filters for different race classes.
Rich Rider Profiles: Each rider's page (04:03) offers a comprehensive overview, including stats, news, and related videos, creating a deep content experience.
Easy Navigation: A standard bottom tab bar provides quick access to Home, Calendar, Videos, and More, making the app intuitive to explore.

Monetization & growth

Monetization is handled through specialized, unbundled subscriptions. Instead of a single all-access plan, the app offers a "VideoPass" for race footage and documentaries (seen at 03:12) and a separate "TimingPass" for detailed live data analysis (04:40). This allows the app to target different fan segments. The VideoPass paywall at 03:15 presents two clear options, Yearly and Monthly, and breaks down the annual cost to a smaller monthly figure to reduce sticker shock.

Who it’s for

The app is clearly designed for dedicated MotoGP™ enthusiasts. The level of detail in race results, circuit information, and rider statistics caters to fans who want to go beyond simple news updates. The separate Video and Timing passes suggest a split audience: those who want to watch the action and super-fans who crave deep, analytical data during live events.

Notes & opportunities

While the app is rich in content, the initial user experience is very permission-heavy, with three consecutive system prompts at the start (00:01 - 00:12). This could be a point of friction for new users. The error message for the live timing feature at 01:36, while effective at reinforcing exclusivity, could be clearer about when the user could use it next. A small addition like "Try this feature when you're at the next race!" could turn a dead end into a moment of positive anticipation.