What it does

Motivation is a digital wellness companion designed to deliver personalized daily quotes and affirmations. The app's core purpose is to help users cultivate a positive mindset and stay inspired. It achieves this through a highly tailored content feed, customizable reminders, and a variety of visual themes to match the user's mood.

Where it shines

Motivation excels in its deep, comprehensive onboarding (00:07 - 02:38), which builds a strong foundation of personalization before the user sees a single quote. This makes the eventual content feel genuinely curated. The app also shines in its flexibility, allowing users to not only consume content but also to curate it. For example, users can create their own 'collections' of favorite quotes (03:51) and even add their own personal affirmations to the app (05:15).

UX highlights

• Multi-select options: During the quiz, the app uses multi-select checkboxes for questions like 'What's your biggest source of motivation?' (00:30). This captures more nuanced user preferences than single-choice answers.
• Granular controls: The notification setup screen (01:05) offers precise control over the number of quotes and the time window for delivery, respecting the user's attention.
• Interactive theme selection: Users get an immediate visual preview of how their quotes will look when selecting a theme (01:32), making the choice more tangible.
• Multiple interaction modes: A single quote can be liked, shared, copied as text, or even saved as a video (03:35), catering to various use cases.
• User-generated content: The ability to add 'My own quotes' (05:15) gives users a powerful sense of ownership and transforms the app into a personal repository.
• Clear settings navigation: The main settings screen (07:58) uses clear icons and labels to organize a wide range of customization options, from app icons to Siri shortcuts.

Monetization & growth

Monetization is primarily handled through a premium subscription, gated by a soft paywall presented at the end of the extensive onboarding flow (02:40). The app offers a 3-day free trial to let users experience the full value of the personalized content they just helped create. The paywall itself uses a visual timeline to clearly explain when the trial ends and billing begins, a transparent approach that can build trust. The app also cross-promotes a 'Self-Growth Essentials bundle' (08:38), encouraging users to subscribe to a suite of related apps at a discount.

Who it’s for

This app is for individuals seeking daily doses of positivity, inspiration, and self-reflection. Its target audience likely includes people focused on personal growth, mental wellness, and building positive habits. The deep personalization and features like creating collections and custom quotes also appeal to users who enjoy curating and organizing content that resonates with them personally.

Notes & opportunities

While the deep onboarding quiz is a strength, its length (over 20 questions) could be a point of friction and cause some users to drop off. A progress bar could help manage user expectations during this long flow. In the main feed, the 'New' tag (03:13) is small and could be more prominent to highlight fresh content. Finally, after a user rates the app (06:26), there's an opportunity to ask for a written review on the confirmation dialog (06:30) to further leverage positive user sentiment.