Mojo - Men’s sexual wellbeing

What it does

Mojo is a comprehensive sexual wellbeing app designed for men. It aims to help users overcome common issues like erectile dysfunction and premature ejaculation through a structured program. The app provides personalized daily tasks, including educational content, guided meditations, and practical exercises, all framed within a science-backed approach. It also features a supportive, anonymous community for users to share experiences and advice.

Where it shines

Mojo excels in establishing credibility and user investment from the very beginning. The onboarding (00:09 - 05:25) is an exhaustive diagnostic quiz that feels less like a marketing tool and more like a genuine clinical assessment. This lengthy process culminates in a powerful moment where a personalized 'sexual wellbeing score' is revealed (05:23), but only after the user signs up. Once inside, the app presents a clear, actionable daily plan (06:26) that mixes learning with practice, such as the 'Box breath' exercise (07:11), making progress feel structured and achievable.

UX highlights

Diagnostic Onboarding: The app uses a long-form quiz to gather deep context, making the user feel understood and the resulting plan feel truly personalized.
Daily Task Timeline: The home screen (06:26) presents 'Today's tasks' in a vertical timeline, clearly showing what's been completed and what's next. Checkmarks provide satisfying feedback.
Layered Content Library: The Resources tab (08:30) neatly categorizes content into Activities, Meditations, and Podcasts, catering to different modes of engagement from active learning to passive listening.
Interactive Exercises: Exercises like 'Box breath' (07:28) include interactive timers and clear instructions, guiding the user through the practice effectively.
Anonymous Community: The app fosters a safe space for users with an anonymous community (09:41) and a clear 'Community Pledge' to ensure respectful interaction.
Clear Progress Visualization: The user's score (08:02) is broken down into components like Mental Resilience and Sexual Fitness, giving a clear view of where to focus.

Monetization & growth

The monetization strategy is built around a free trial leading to a premium subscription. The paywall (05:35) is presented immediately after the user has invested significant time in the onboarding quiz and received their personalized score, a moment of high intent. It clearly presents three subscription tiers (3 months, 1 year, lifetime) and highlights a 'Save $140/yr' offer to anchor the value of the annual plan. A visual trial timeline (05:26) builds trust by transparently explaining when the trial ends and billing begins.

Who it’s for

Mojo is clearly targeted at men experiencing psychological or situational sexual health issues who are seeking a structured, private, and science-based solution. The app's tone and content are geared towards users who are ready to commit to a daily program of exercises and learning. The community aspect also appeals to those who feel isolated by their issues and are looking for peer support.

Notes & opportunities

The onboarding, while effective at building investment, is extremely long and could be a significant drop-off point for users with lower initial intent. While the content is well-structured, the main dashboard's vertical timeline could become cluttered as more tasks are added. The app could explore more varied interactive exercises beyond meditations and readings to maintain engagement over the long term. Finally, the pricing is premium, which might be a barrier for some, though the 30-day money-back guarantee helps mitigate this risk.