What it does
Mojo is a mobile video editing app focused on helping creators quickly produce professional-looking content for social media platforms like Instagram Reels and TikTok. The app provides a vast library of templates, animated text effects, and trendy audio. Its core features lean heavily on AI to automate complex editing tasks, such as generating animated subtitles and creating entire video montages from a user's media.
Where it shines
Mojo excels at turning complex editing workflows into simple, guided experiences. The AI-powered auto-subtitle generator is a standout example. At 01:52, the user simply selects a video, and the app transcribes and times the captions automatically. Within moments, the user is presented with a carousel of slick, animated text styles to apply with a single tap (02:27), a task that would take significant effort in traditional software. Another highlight is the 'AutoCut Reels' feature (06:21), which intelligently combines user-selected media with a trending sound to produce a share-ready video, though it appears to have errored in this recording. The overall experience is geared towards speed and high-quality output.
UX highlights
- Template-First Approach: The main dashboard (01:47) is a gallery of ready-to-use templates, allowing users to start with a polished structure rather than a blank canvas.
- Contextual Tools: Editing tools are presented contextually. For instance, after generating subtitles, the app immediately shows styling options (02:27), guiding the user to the next logical step.
- Visual Previews: The app makes heavy use of visual previews for everything from text effects to templates, helping users make creative decisions quickly.
- Direct Social Sharing: The export screen (03:02) includes direct sharing options for various social platforms and formats, streamlining the creator's workflow.
- Organized Projects: A dedicated 'My Projects' section (03:10) allows users to save and revisit their work, with options to organize them into collections (09:25).
- Branding Features: The 'Brand Kit' (09:35) lets pro users save their specific colors, fonts, and logos for consistent content creation, a key feature for professional creators and businesses.
Monetization & growth
Mojo uses a soft paywall strategy with a free trial. During onboarding, after a quick personalization quiz and feature showcase, the user is presented with a paywall (00:42) for the 'Mojo PRO' plan. The offer is framed as a 7-day free trial that converts to a yearly subscription. The price is also broken down into a monthly equivalent to make it seem more affordable. The app locks its most powerful features behind this subscription, which is clearly communicated.
Who it’s for
The app is clearly designed for social media creators, influencers, small business owners, and marketing professionals. The feature set, which includes trendy templates, quick editing tools, and branding options, directly caters to individuals who need to produce a high volume of polished video content for platforms like Instagram, TikTok, and YouTube Shorts without deep video editing expertise.
Notes & opportunities
The app is generally very polished, but there were a few minor friction points. The 'AI Meme maker' and 'AutoCut Reels' features both resulted in an 'Oops!' error message (06:07, 06:16). While the app handles this gracefully, ensuring these AI features are reliable is critical to the user experience. Additionally, the process of creating a grid layout (03:19) felt slightly less intuitive than the template-based flows, with more manual steps for layout and animation selection. Providing template-based grid options could simplify this further.