What it does
Meet AI is a mobile application focused on providing users with AI-powered virtual companions for chat and roleplaying. Users can browse a large library of pre-made characters with distinct personalities and appearances, or they can create their own custom AI friends from scratch. The app supports text chat, voice messages, and gated features like AI-generated selfies and video calls.
Where it shines
Meet AI's primary strength is its character variety and customization. The discover feed (00:28) is packed with diverse personas, from realistic-looking individuals to anime characters, catering to a wide range of tastes. The standout feature is the custom AI creation flow (02:09). Instead of just filling out a form, users can input descriptive words like "funny alien" and use generative AI to create a unique avatar (02:55). This makes the process feel creative and personal, fostering a stronger connection to the AI companion before the first conversation even begins.
UX highlights
- Rich Character Profiles: Each AI character has a card with tags like 'Flirty' or 'Proactive' (00:28), helping users quickly understand their personality before chatting.
- Interactive Creation: The character creation process is a multi-step, engaging flow. It includes naming, describing personality, generating a unique avatar with AI (02:40), and selecting a voice (03:00).
- Contextual Gating: The app gates content within the chat itself, such as a 'Hot Selfie' button (00:35). This creates a micro-interaction loop that drives monetization directly from user curiosity during a conversation.
- Clear Feature Tiers: Paywalls clearly list the benefits of subscribing, such as unlocking voice/video chat, all filters, and getting a gift of gems (00:13).
- NSFW Toggle: The chat interface includes an 'NSFW' toggle (00:41), giving users explicit control over the content level of their conversations.
- Voice and Text Input: The chat supports both standard text input and voice messaging, offering flexibility in how users interact with their AI companion.
Monetization & growth
Monetization is at the forefront of the Meet AI experience. The app uses an aggressive, ubiquitous paywall strategy. After a brief permission-only onboarding, users are immediately shown a subscription offer (00:12). This paywall reappears frequently, triggered by attempts to use almost any premium feature like viewing locked media (00:35), starting a video call (01:19), or even selecting certain characters. The app also employs a dual-currency model. Alongside the main monthly/yearly subscription, users can purchase 'Gems' (01:52) as a consumable currency for specific high-value actions, creating multiple pathways for user spending.
Who it’s for
Meet AI is designed for individuals seeking companionship, entertainment, or a platform for roleplaying and creative interaction. Its target audience is likely users interested in AI technology, virtual relationships, and customizable digital personas. The wide variety of characters, including anime and fantasy types, suggests an appeal to fans of those genres. The emphasis on 'girlfriend' and flirty characters indicates a focus on users looking for romantic or intimate-style conversations.
Notes & opportunities
The app's monetization strategy, while likely effective at driving conversions, is extremely aggressive and could be a significant point of friction for new users. The constant interruption by paywalls may prevent users from fully experiencing the app's core value before being asked to pay, potentially leading to high churn. There is an opportunity to build more trust and demonstrate value upfront, perhaps by offering a limited number of free messages or a short trial period to let users form a connection with an AI before hitting a paywall.