Meet Mobile: Swim

What it does

Meet Mobile is a dedicated platform for the competitive swimming world. It serves as a comprehensive database where swimmers, coaches, and fans can find upcoming swim meets, access detailed event schedules, and follow the progress of specific swimmers and teams. The app provides high-level information for free, with real-time, detailed results locked behind a subscription.

Where it shines

The app's primary strength is its directness and utility. Within seconds of opening, a user can find local meets using the 'Near me' filter (00:04) and drill down into a specific competition's schedule (00:21). The information architecture is straightforward, with clear navigation between events, swimmers, and teams. The contextual tip for the favorites feature (00:36) is a nice touch, teaching a key retention mechanic without a disruptive tutorial.

UX highlights

Immediate Utility: The app forgoes a traditional onboarding flow, dropping the user directly into the main search interface (00:03). This respects the user's intent to find information quickly.
Clear Information Hierarchy: Meet details are well-organized, with separate, easily accessible tabs for Events, Swimmers, Teams, and Scores, making navigation intuitive.
Contextual Discovery: Features like 'Favorites' are explained via a pop-up on first use (00:36), which is more effective than a generic, upfront tutorial.
Persistent Search: The search term remains active as the user switches between 'Meets' and 'Swimmers' tabs (01:37), allowing for efficient exploration of results.
Simple Filtering: The ability to filter swimmers by 'All', 'Women', and 'Men' (00:52) provides a basic but essential tool for narrowing down long lists.

Monetization & growth

The app employs a classic freemium, soft paywall strategy. Users can freely browse meet names, locations, dates, and event lists. However, any attempt to view valuable, detailed data, like event results (00:27), individual swimmer times, or team rosters (01:05), triggers a paywall. This paywall (01:11) offers two simple subscription tiers, monthly and annual, without a free trial. This model effectively hooks users by showing the breadth of available data before asking for payment at the moment of highest need.

Who it’s for

Meet Mobile is built for the dedicated swimming community. This includes athletes who want to track their performance and see heat sheets, parents and family members following a swimmer's progress, and coaches scouting talent or managing their teams. Its utility-focused design suggests it's for users who are already involved in the sport and need a reliable source for competition data.

Notes & opportunities

While functional, the user interface feels somewhat dated, relying on standard system components and lacking modern design polish. The constant paywalls, while an effective monetization strategy, could also be a source of frustration for casual users. There's an opportunity to provide a small sample of results for free to better demonstrate the premium value before requiring a full subscription. Additionally, enhancing the 'Favorites' section with push notifications for a swimmer's upcoming events could significantly boost long-term engagement.