Kure's $60K/Month Hypnosis Engine: Deconstructing Their 34-Step Onboarding & Mind-Bending Conversion Tactics 🧠💰

The Marathon Onboarding: 34 Steps to "Yes"

Most app developers would balk at the idea of a 34-step onboarding. The conventional wisdom screams "drop-off!" Yet, Kure embraces this length. Why? Because each step is meticulously crafted not just to collect information, but to build profound user investment and prime them for the value proposition ahead. 🎯

• Hyper-Personalization as the Core Hook: From the moment a user opens Kure, the journey is intensely personal. It begins simply with, "Let's get to know you, what's your first name?" but rapidly delves deeper. The app inquires about age, "complementary goals" (ranging from "Improving my self-esteem" to "Getting a taste for (healthy) cooking"), and even the source of their recommendation ("A friend," "A doctor"). It explores sensitive areas like the "main cause of your weight gain," "stress level," and "particular cravings." This isn't just data gathering; it’s an empathetic intake process designed to make users feel truly seen and understood before they even experience a core feature.

• Tackling Skepticism Head-On: Hypnosis can be a hurdle for some. Kure addresses this proactively by asking, "Do you think you are receptive to hypnosis?" This acknowledges potential doubts and helps tailor the user's mindset. Furthermore, it prompts users to identify "limiting beliefs" such as "I have no willpower" or "What's the point, if I try I'll fail"—precisely the mental blocks hypnosis aims to rewire. This pre-framing is a masterstroke.

• Building a Comprehensive User "Case": The extensive questionnaire, covering current weight, target weight (with BMI calculations shown), and even "What time do you go to bed?" (to suggest practice times), all contribute to a feeling that a highly customized plan is being built. When the app finally asks, "Do you really want to lose X kg?", it’s after laying a significant foundation of understanding.

• Delayed Account Creation & Sweetening the Deal: Critically, the actual account creation (email and password) is deferred until after this deep dive. By this stage, users have invested considerable time and emotional input. Kure then offers a "welcome gift"—a free ebook guide to identify limiting beliefs—further incentivizing sign-up. It transforms account creation from a barrier into a gateway to a fully personalized experience.

The Soft Paywall: Psychology of Conversion 💸

Once the user is deeply invested and their personalized profile is established, Kure introduces its soft paywall. This isn't a jarring interruption but a carefully orchestrated step in the conversion funnel.

• Urgency and Personalized Promise: The paywall screen immediately grabs attention with a "Limited time offer" featuring a visible countdown timer ⏳. The headline is personalized, reflecting the user's goal, for instance, "Reach 50 kg in 2025." This makes the offer feel specific and time-sensitive.

• Clear, Benefit-Driven Value: Kure lays out its core benefits succinctly: "Cancel anytime. No commitment," "Get your personalized program to lose weight and keep it off long-term," "Only 15 minutes of deep, relaxing hypnosis at bedtime," and "Enhance your mind-body connection." These directly address the needs and desires uncovered during onboarding.

• Strategic Pricing and Anchoring: The app strongly favors its 12-month subscription, offering a substantial "75% OFF" ($59.99/year, breaking down to $5.00/month). This is positioned against a much pricier 1-month option ($19.99/month). The annual plan also includes a "First week free," making the "TRY IT FOR FREE" call-to-action highly compelling and nudging users towards a higher lifetime value commitment.

• Frictionless Purchase: Upon deciding, a simple "You're all set. Your purchase was successful." pop-up confirms the transaction, ensuring a smooth transition into the premium experience.

Crafting the Kure Experience: Daily Rituals & Reinforcement 🧘‍♀️

Inside the app, the experience remains guided, structured, and personalized, reinforcing the value promised.

• A Clear Path Forward: Users are greeted by name ("Hey Julia!") and see a daily progression tracker (Day 1, Day 2, etc.). "Your cure session" is broken down into an "Introduction" (7 min) and then the main daily sessions (e.g., "Session 1," 15 min, typically suggested for bedtime). This provides a clear, manageable structure.

• Supportive "Booster Sessions": Beyond the primary daily hypnosis, Kure offers shorter "Booster sessions" like "Slimming meal Morning visualization," "Positive mindset Affirmation shot," and "Balloon breathing SOS Craving." These provide timely support for specific challenges, enhancing the app's utility throughout the day.

• Tangible Progress & Empowerment: The "My Profile" section displays starting weight, target weight, and current weight, offering a clear view of progress. The "Reminders" section is highly customizable, allowing users to set alerts for cure sessions, boosters, and positive affirmations, empowering them to integrate the practice into their lives effectively.

Key Takeaways from Kure's Playbook for App Innovators 💡

Kure's success, underscored by its $60,000 monthly revenue, offers valuable lessons for founders, marketers, and designers, particularly in the wellness and self-improvement sectors:

1. Deep Onboarding Can Be a Conversion Engine: Don't fear a longer onboarding if each step genuinely adds value and deepens user investment. Kure uses its 34 steps to filter for high-intent users and make them feel uniquely catered to.
2. Demonstrate Value Before Asking for Commitment: By delaying account creation and the paywall until significant personalized value has been established, Kure ensures users understand what they're paying for. The subscription feels like unlocking a bespoke plan, not just accessing generic content.
3. Frame Monetization Around Solutions: The paywall effectively sells the achievement of the user’s stated goals. The offer is not just "hypnosis sessions" but the path to "reach 50 kg." Standard conversion tactics like limited-time offers and discounts are used, but within a highly personalized context.
4. Design for Habit Formation: Integrating reminders and suggesting session times (like bedtime) helps users build the app into their existing routines, significantly boosting long-term engagement and retention.
5. Address Niche-Specific Skepticism Proactively: For apps operating in less conventional spaces like hypnosis, tackling potential user doubts early and transparently during onboarding can build crucial trust and positively frame the entire experience.

Kure: Healing Hypnosis is a powerful demonstration of how meticulous onboarding, profound personalization, and smart paywall psychology can create a thriving subscription business. It’s a potent reminder that to capture the user's wallet, you first need to capture their mind and understand their journey. Their financial success suggests they’ve found a compelling way to hypnotize users… right into hitting that subscribe button. 😉