Kure: Healing Hypnosis

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~$60.0K/mo· 20.0K+ Installs· 4.6 ★· 34 Steps· Health And Fitness

Kure's $60K/Month Hypnosis Engine: Deconstructing Their 34-Step Onboarding & Mind-Bending Conversion Tactics 🧠💰

Kure: Healing Hypnosis isn't just another wellness app; it's a fascinating case study in deep personalization and psychological framing, pulling in an impressive $60,000 monthly with 20,000 downloads. This app by developer Greatness promises that "Body transformation begins in your mind," leveraging the power of hypnosis to help users achieve their health and weight goals. With a staggering 34-step onboarding process and a soft paywall, Kure is clearly doing something different. So, how do they guide users through such an extensive initial experience and ultimately convert them? Let's break down their strategy.

The Marathon Onboarding: 34 Steps to "Yes"

Most app developers would balk at the idea of a 34-step onboarding. The conventional wisdom screams "drop-off!" Yet, Kure embraces this length. Why? Because each step is meticulously crafted not just to collect information, but to build profound user investment and prime them for the value proposition ahead. 🎯

The Soft Paywall: Psychology of Conversion 💸

Once the user is deeply invested and their personalized profile is established, Kure introduces its soft paywall. This isn't a jarring interruption but a carefully orchestrated step in the conversion funnel.

Crafting the Kure Experience: Daily Rituals & Reinforcement 🧘‍♀️

Inside the app, the experience remains guided, structured, and personalized, reinforcing the value promised.

Key Takeaways from Kure's Playbook for App Innovators 💡

Kure's success, underscored by its $60,000 monthly revenue, offers valuable lessons for founders, marketers, and designers, particularly in the wellness and self-improvement sectors:

  1. Deep Onboarding Can Be a Conversion Engine: Don't fear a longer onboarding if each step genuinely adds value and deepens user investment. Kure uses its 34 steps to filter for high-intent users and make them feel uniquely catered to.
  2. Demonstrate Value Before Asking for Commitment: By delaying account creation and the paywall until significant personalized value has been established, Kure ensures users understand what they're paying for. The subscription feels like unlocking a bespoke plan, not just accessing generic content.
  3. Frame Monetization Around Solutions: The paywall effectively sells the achievement of the user’s stated goals. The offer is not just "hypnosis sessions" but the path to "reach 50 kg." Standard conversion tactics like limited-time offers and discounts are used, but within a highly personalized context.
  4. Design for Habit Formation: Integrating reminders and suggesting session times (like bedtime) helps users build the app into their existing routines, significantly boosting long-term engagement and retention.
  5. Address Niche-Specific Skepticism Proactively: For apps operating in less conventional spaces like hypnosis, tackling potential user doubts early and transparently during onboarding can build crucial trust and positively frame the entire experience.

Kure: Healing Hypnosis is a powerful demonstration of how meticulous onboarding, profound personalization, and smart paywall psychology can create a thriving subscription business. It’s a potent reminder that to capture the user's wallet, you first need to capture their mind and understand their journey. Their financial success suggests they’ve found a compelling way to hypnotize users… right into hitting that subscribe button. 😉

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