What it does
Kure is a mobile app that uses self-hypnosis and audio sessions to help users achieve their weight loss goals. Instead of focusing on calorie counting or exercise routines, it aims to reprogram the user's subconscious mind to address the psychological root causes of eating habits, cravings, and self-limiting beliefs. The app provides a structured, multi-week program of daily audio sessions, supplemented by shorter 'booster' sessions for specific needs.
Where it shines
Kure's primary strength is its deeply diagnostic and personalized onboarding quiz. It excels at building user investment by asking thoughtful questions that go far beyond typical health app inputs. A key moment is the 'limiting beliefs' screen (01:33), where users identify their own psychological hurdles. Another standout is the real-time feedback provided when setting a target weight (02:23), which validates the user's goal as "reasonable" and builds confidence. Finally, the main dashboard (04:03) presents a clear, day-by-day path, making the long journey feel structured and manageable.
UX highlights
- Progressive Disclosure in Quiz: The onboarding quiz starts with simple questions like name and age before moving to more sensitive topics like past failures and limiting beliefs, which helps to build trust gradually.
- Visualizing the Payoff: Before hitting the paywall, the app shows an animated graph of the user's projected progress (02:58), making the abstract promise of weight loss feel tangible and personalized.
- Layered Goal Setting: The app asks for a primary goal (losing weight) and then immediately asks for complementary emotional goals like "improving self-esteem" (00:35), creating a more holistic value proposition.
- Daily Content Gating: The main program unlocks one day at a time, and only after the previous session is completed. This is reinforced by a clear modal (04:46) that frames this as a benefit to ensure user success.
- Flexible Audio Controls: The audio player for hypnosis sessions includes a unique feature to loop the positive affirmations section multiple times (04:58), giving users control over their practice.
Monetization & growth
Monetization is introduced after a lengthy and high-investment onboarding process. At 03:39, the user is presented with a paywall for a subscription plan. The screen uses several urgency tactics, including a large "75% OFF" discount and a prominent "Limited time offer" countdown timer. It offers a 12-month plan (billed as a low monthly equivalent) and a higher-priced single-month option. The purchase is an in-app subscription with a 1-week free trial, which is a common and effective strategy for reducing friction to conversion.
Who it’s for
Kure is targeted at individuals who have struggled with traditional dieting and exercise methods and are looking for an alternative approach to weight loss. The language and questioning suggest a focus on users who recognize that their challenges may be more psychological than physical. It's for people open to concepts like mindfulness, meditation, and hypnosis who want a structured program to help them change their relationship with food from the inside out.
Notes & opportunities
The onboarding is extremely long, which could be a point of drop-off for less motivated users. While it builds investment, testing a shorter path could be valuable. The main dashboard is clear, but the distinction between the main 'cure session' and 'booster sessions' could be more explicitly defined for new users. Finally, after a session is completed, the main call-to-action becomes a 'Replay' button (05:25), which feels slightly less motivating than a button that clearly points to the next step in the journey.