Knowt: AI Flashcards & Notes

What it does

Knowt is an all-in-one AI study platform designed for students and teachers. Its core function is to transform various forms of content, like PDFs, videos, or handwritten notes, into structured study materials such as flashcards and summaries. The app also includes a powerful 'Snap & Solve' feature that uses the phone's camera to instantly solve homework problems and provide step-by-step explanations.

Where it shines

Knowt stands out in its ability to quickly turn passive content into active learning tools. The PDF-to-notes generation at 05:34 is a prime example, where a user uploads a file and receives a structured summary moments later. The 'Snap & Solve' feature (02:41) is another highlight, offering not just an answer but also a video walkthrough and practice problems (03:13). This multi-modal approach transforms a simple answer-finder into a comprehensive tutoring experience.

UX highlights

Mascot-driven feedback: The app uses its dragon mascot, Kai, for loading screens (03:02) and feedback animations (04:34), giving the app a friendly and cohesive personality.
Multi-modal learning: After solving a problem, users can watch a video explanation or take a practice test (03:13), catering to different study habits.
Granular content creation: When generating notes from a file, users can specify the length, format, and even language (05:45), providing a high degree of control.
Gamified elements: The app incorporates streaks (06:07) and XP (experience points) to motivate consistent study habits.
Content management: The library allows for easy organization with folders, pinning (11:18), and filtering options (10:48), which is crucial for managing a large volume of study materials.
In-app support: A readily accessible help center with an AI agent (15:11) provides immediate assistance without making the user leave the app.

Monetization & growth

Monetization is introduced at the end of the onboarding flow with a paywall at 01:58. The app presents a single annual plan, branded 'Knowt Ultra', which simplifies the decision-making process for the user. The offer is framed with a significant discount ('Save 67%') and supported by social proof in the form of user testimonials and star ratings. The subscription unlocks unlimited AI features, which are metered in the free version. Growth is encouraged through a referral program, prominently featured on the home screen (05:13), which rewards users with coins for inviting friends.

Who it’s for

Knowt is clearly targeted at high school and college students who need efficient ways to study from a variety of sources. Its ability to handle PDFs and lectures makes it ideal for those dealing with dense academic materials. The 'Snap & Solve' feature is particularly useful for students in STEM subjects who need quick homework help but also want to understand the underlying concepts. The app also has features for teachers, though the recorded flow focuses on the student experience.

Notes & opportunities

While the onboarding is comprehensive, it is quite long and forces a subscription decision before the user has experienced the app's core value. Allowing a user to try one 'Snap & Solve' or upload one document before hitting the paywall could increase conversion. Additionally, the quiz results screen (09:13) could offer more direct paths to review incorrect answers, rather than just showing a score. The UI for creating flashcards manually (07:00) is clean but could be improved by allowing AI to suggest definitions based on the term entered.