What it does
Joon is a digital tool designed to help parents manage and motivate their children, particularly those with ADHD, to complete daily tasks and routines. It gamifies chores by turning them into "Quests." When a child completes a quest, they earn coins that can be used to redeem real-life rewards set by the parent. The app features a dual interface: a robust management dashboard for parents and a simple, engaging game for the child, centered around caring for a virtual pet.
Where it shines
Joon stands out with its deeply empathetic onboarding. The initial quiz (starting at 00:11) isn't just for data collection. It actively validates the parent's struggles with screens that say "That's OK" (00:26), building trust before asking for a commitment. The core parent dashboard is also very effective. It provides a clear, calendar-based view of all tasks and makes adding new ones, either from scratch or from templates (04:38), very straightforward. Finally, the child's side of the app is beautifully executed, beginning with a charming animated story (08:05) that immediately frames the experience as a game, not a chore list.
UX highlights
- Empathetic Onboarding: The app uses reinforcement screens during its intake quiz to normalize parenting challenges, fostering an immediate connection with the user.
- Template-driven Content: Both Quests (04:38) and Rewards (06:22) can be created from pre-filled templates, significantly lowering the friction of getting started.
- Clear Separation of Interfaces: The app maintains a clear distinction between the parent's control panel and the child's game, ensuring the parent-facing UI can be functional and data-rich without complicating the child's experience.
- Flexible Quest Scheduling: When creating a quest, parents have granular control over scheduling, including setting it for morning/night/anytime and repeating on specific days of the week (04:07).
- Visual Trial Transparency: The paywall (02:53) includes a visual timeline that clearly explains when the trial ends and when the user will be charged, a great trust-building pattern.
- Gamified Child Onboarding: The child's first experience involves adopting and naming a virtual pet (08:31), which frames the entire system around a fun, engaging goal.
Monetization & growth
The entire app is gated behind a subscription paywall, which is presented after the extensive onboarding quiz and account creation. At 02:53, the user is offered a 7-day free trial that converts to a single annual plan. The offer highlights a 44% savings. This strategy bets on the idea that a user who has invested several minutes providing detailed personal information is highly motivated and more likely to convert. The app also features a referral program (07:47) that rewards families for inviting others, offering exclusive in-game items for the kids.
Who it’s for
Joon is primarily for parents of children aged 6-12 who struggle with executive functioning, such as those with ADHD or other behavioral challenges. These parents are looking for a tool that can bring structure and consistency to their child's daily routines without constant nagging. The app's gamified approach makes it a good fit for families who have found traditional chore charts or verbal reminders to be ineffective.
Notes & opportunities
The onboarding, while empathetic, is very long and entirely mandatory. A user can't explore the app's features before committing to the full quiz, sign-up, and subscription. Offering a lighter, skippable version or a product tour could capture users who are less willing to invest so much time upfront. Additionally, the manual review of every completed quest (04:06) could become burdensome for parents with many daily tasks; an option for auto-approval on certain low-stakes quests might be a useful addition.