What it does
Joggo is a mobile fitness coach designed primarily for runners. The app's core function is to create hyper-personalized running programs and accompanying meal plans. It does this by taking the user through an extensive onboarding quiz that captures their goals, physical condition, lifestyle, and dietary preferences to generate a tailored plan aimed at achieving specific outcomes like weight loss or improved performance.
Where it shines
Joggo's strength lies in its structured, data-driven onboarding process. The quiz, while lengthy (00:22-01:39), methodically builds a detailed user profile. This culminates in a powerful moment at 01:42 where the app presents a 'Results Summary' screen. This screen doesn't just promise results; it visualizes them with a projected weight loss graph, BMI analysis, and even a 'before & after' body estimation. This transforms an abstract goal into a tangible forecast, making the value proposition feel immediate and credible right before the paywall appears.
UX highlights
- Clear Progression: The onboarding flow uses a progress bar at the top, clearly indicating how many steps are left in the quiz, which helps manage user expectations during the long process.
- Visual Question Formats: Questions use simple, tappable list items with icons (e.g., at 00:30 for running surfaces), making the quiz feel less like a form and more interactive.
- Multi-Select Checkboxes: For questions like preferred workout days (00:42) or times (00:35), the app uses checkboxes, allowing for more flexible and realistic user input than single-choice options.
- Focused Input Screens: When asking for numerical data like age (01:15) or weight (01:25), the app presents a numeric keypad immediately, streamlining the input process.
- Value Framing with a Checklist: The 'Generating your plan' screen (01:39) uses a checklist to show what it's analyzing. This makes the brief wait feel productive and adds a sense of scientific credibility to the process.
Monetization & growth
The monetization strategy is built around a hard paywall presented at the end of the onboarding funnel (01:59). There is no free trial offered in this flow. The app first builds maximum perceived value through the quiz and results summary, and then presents two subscription options: a 3-month plan and a more heavily discounted 6-month plan marked as 'Most popular'. The pricing is broken down by month to make the cost seem lower, and a 'Save 67%' tag creates urgency and encourages opting for the longer-term plan.
Who it’s for
This app is clearly aimed at individuals who are serious about starting a structured running program, particularly those with a primary goal of weight loss. The detailed quiz and meal planning components suggest it's for users who want a comprehensive, 'all-in-one' solution and are willing to provide extensive personal data in exchange for a tailored plan. It caters well to beginners who might feel overwhelmed and are looking for clear guidance on exercise and nutrition.
Notes & opportunities
The onboarding is effective but very long, which could lead to high user drop-off. While the quiz builds investment, its length is a significant point of friction. The app could potentially test showing a 'teaser' of the plan earlier in the flow to boost motivation. Furthermore, the lack of any social proof like testimonials or star ratings during the onboarding is a missed opportunity to build trust, especially given the high-commitment subscription model.